TRT - Testosterone Replacement Therapy in South Sarasota, FL

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 HRT For Men South Sarasota, FL

What is Testosterone?

Testosterone is a crucial hormone for men and plays an important role throughout the male lifespan. Most of a male's testosterone is produced through the testicles. Also called the male sex hormone, testosterone starts playing its part during puberty.

When a male goes through puberty, testosterone helps males develop:

  • Facial Hair
  • Body Hair
  • Deeper Voice
  • Muscle Strength
  • Increased Libido
  • Muscle Density

As boys turn to men and men grow older, testosterone levels deplete naturally. Sometimes, events like injuries and chronic health conditions like diabetes can lower testosterone levels. Unfortunately, when a man loses too much T, it results in hypogonadism. When this happens, the testosterone must be replaced, or the male will suffer from symptoms like muscle loss, low libido, and even depression.

 Human Growth Hormone South Sarasota, FL

How Does TRT Work?

TRT is exactly what it sounds like: a treatment option for men that replaces testosterone so that your body regulates hormones properly and restores balance to your life. Also called androgen replacement therapy, TRT alleviates the symptoms that men experience with low T.

Originally lab-synthesized in 1935, testosterone has grown in popularity since it was produced. Today, TRT and other testosterone treatments are among the most popular prescriptions in the U.S.

Without getting too deep into the science, TRT works by giving your body the essential testosterone it needs to function correctly. As the primary androgen for both males and females, testosterone impacts many of the body's natural processes – especially those needed for overall health. For example, men with low T are more prone to serious problems like cardiovascular disease and even type-2 diabetes.

When your body quits making enough testosterone, it causes your health to suffer until a solution is presented. That's where TRT and anti-aging medicine for men can help. TRT helps balance your hormones and replenish your depleted testosterone. With time, your body will begin to heal, and many symptoms like low libido and irritability begin to diminish.

 Ipamorelin South Sarasota, FL

What Causes Low T?

For men, aging is the biggest contributor to lower testosterone levels, though there are other causes like obesity, drug abuse, testicular injuries, and certain prescribed medications. Sometimes, long-term health conditions like AIDS, cirrhosis of the liver, and kidney disease can lower testosterone levels.

When a man's testosterone levels drop significantly, it alters his body's ratio of estrogen and testosterone. Lower testosterone levels cause more abdominal fat, which in turn results in increased aromatase, which converts even more testosterone into estrogen.

If you're concerned that you might have low T, you're not alone. Millions of men in the U.S. feel the same way. The best way to find out if your testosterone is low is to get your levels tested.

For sustainable testosterone replacement therapy benefits, you must consult with hormone doctors and experts like those you can find at Global Life Rejuvenation. That way, you can find the root cause of your hormone problems, and our team can craft a personalized HRT plan tailored to your needs.

 Sermorelin South Sarasota, FL

Low Sex Drive

One of the most common reasons that men choose TRT is because they have lost that "spark" with their partner. It's not easy for a man to hear that they're not performing like they used to. Intimacy is a powerful part of any relationship. When a once-healthy sex life dwindles, it can cause serious relationship issues.

The good news is that low libido doesn't have to be a permanent problem. TRT and anti-aging medicines help revert hormone levels back into their normal range. When this happens, many men have a more enjoyable life full of intimacy and sex drive.

 TRT South Sarasota, FL

Inability to Achieve and Maintain an Erection

Weak erections – it's an uncomfortable subject for many men in the U.S. to talk about. It's even worse to experience first-hand. You're in the midst of an intimate moment, and you can't do your part. Despite being perfectly normal, many men put blame and shame upon themselves when they can't achieve an erection. And while the inability to perform sexually can be caused by poor diet, obesity, and chronic health conditions, low testosterone is often a contributing factor.

Fortunately, weak erections are a treatable condition. The best way to regain your confidence and ability in bed is to speak with your doctor. Once any underlying conditions are discovered, options like TRT may be the best course of treatment.

Hair Loss

 Hormone Replacement  South Sarasota, FL

Loss of Strength and Muscle Mass

Do you find it harder and harder to work out and lift weights in the gym? Are you having problems lifting heavy items that you once had no problem lifting?

Recent studies show that when men are inactive, they lose .5% of muscle strength every year, from ages 25 to 60. After 60, muscle loss doubles every decade. While some muscle loss is common as men age, a significant portion can be tied to low testosterone levels. When a man's T levels drop, so does his muscle mass.

Testosterone is a much-needed component used in gaining and retaining muscle mass. That's why many doctors prescribe TRT South Sarasota, FL, for men having problems with strength. One recent study found that men who increased their testosterone levels using TRT gained as much as 2.5 pounds of muscle mass.

Whether your gym performance is lacking, or you can't lift heavy items like you used to, don't blame it all on age. You could be suffering from hypogonadism.

Testosterone Replacement Therapy South Sarasota, FL

Hair Loss

If you're like millions of other men in their late 20s and 30s, dealing with hair loss is a reality you don't want to face. Closely related to testosterone decline and hormone imbalances, hair loss is distressing for many men. This common symptom is often related to a derivative of testosterone called DHT. Excess amounts of DHT cause hair follicles to halt their production, causing follicles to die.

Because hair located at the front and crown is more sensitive to DHT, it grows slower than other follicles and eventually stops growing permanently. Thankfully, TRT and anti-aging treatments for men in South Sarasota, FL, is now available to address hair loss for good.

While it's true that you can't change your genes, you can change the effects of low testosterone on your body. Whether you're suffering from thinning hair or hair loss across your entire head, TRT and other hormone therapies can stop hair loss and even reverse the process.

 TRT For Men South Sarasota, FL

Gynecomastia

Also called "man boobs," gynecomastia is essentially the enlargement of male breast tissue. This increase in fatty tissue is often caused by hormonal imbalances and an increase in estrogen. For men, estrogen levels are elevated during andropause. Also called male menopause, andropause usually happens because of a lack of testosterone.

If you're a man between the ages of 40 and 55, and you're embarrassed by having large breasts, don't lose hope. TRT is a safe, effective way to eliminate the underlying cause of gynecomastia without invasive surgery. With a custom HRT and fitness program, you can bring your testosterone and estrogen levels back to normal before you know it.

 HRT For Men South Sarasota, FL

Decreased Energy

Decreased energy was once considered a normal part of aging. Today, many doctors know better. Advances in technology and our understanding of testosterone show that low T and lack of energy often go hand-in-hand.

If you're struggling to enjoy activities like playing with your kids or hiking in a park due to lack of energy, it could be a sign of low T. Of course, getting tired is perfectly normal for any man. But if you're suffering from continual fatigue, a lack of enjoyment, or a decrease in energy, it might be time to speak with a doctor.

Whether you're having a tough time getting through your day or can't finish activities you used to love, TRT could help.

 Human Growth Hormone South Sarasota, FL

Lack of Sleep

A study from 2011 showed that men who lose a week's worth of sleep can experience lowered testosterone levels – as much as 15%, according to experts. Additional research into the topic found almost 15% of workers only get five hours of sleep (or less) per night. These findings suggest that sleep loss negatively impacts T levels and wellbeing.

The bottom line is that men who have trouble sleeping often suffer from lower testosterone levels as a result. If you find yourself exhausted at the end of the day but toss and turn all night long, you might have low T.

TRT and anti-aging medicines can restore your T levels back to normal, which can help you sleep better with proper diet and exercise.

 Ipamorelin South Sarasota, FL

Depression

You're feeling down about everything, and there's no solid explanation for why you're in such a crummy mood. Your daily life is great and full of success, but you can't help but feel unexcited and unmotivated. If you're experiencing symptoms like these, you may be depressed – and it may stem from low testosterone.

A research study from Munich found that men with depression also commonly had low testosterone levels. This same study also found that depressed men had cortisol levels that were 67% higher than other men. Because higher cortisol levels lead to lower levels of testosterone, the chances of severe depression increase.

Depression is a very real disorder and should always be diagnosed and treated by your doctor. One treatment option gaining in popularity is TRT for depression. Studies show that when TRT is used to restore hormone levels, men enjoy a lighter, more improved mood. That's great news for men who are depressed and have not had success with other treatments like anti-depression medicines, which alter the brain's chemistry.

 Sermorelin South Sarasota, FL

Inability to Concentrate

Ask anyone over the age of 50 how their memory is, and they'll tell you it wasn't what it used to be. Memory loss and lack of concentration occur naturally as we age – these aren't always signs of dementia or Alzheimer's.

However, what many men consider a symptom of age may be caused by low testosterone. A 2006 study found that males with low T levels performed poorly on cognitive skill tests. These results suggest that low testosterone may play a part in reducing cognitive ability. If you're having trouble staying on task or remembering what your schedule is for the day, it might not be due to your age. It might be because your testosterone levels are too low. If you're having trouble concentrating or remembering daily tasks, it could be time to talk to your doctor.

Why? The aforementioned study found that participating men experienced improved cognitive skills when using TRT.

 TRT South Sarasota, FL

Weight Gain

Even though today's society is more inclusive of large people, few adults enjoy gaining weight as they age. Despite their best efforts, many men just can't shed the extra pounds around their midsections, increasing their risk of heart disease and cancer.

Often, male weight gain is caused by hormone imbalances that slow the metabolism and cause weight to pile on. This phase of life is called andropause and happens when there is a lack of testosterone in the body. Couple that with high cortisol levels, and you've got a recipe for flabby guts and double chins.

Fortunately, TRT treatments and physician-led weight loss programs can correct hormone imbalances and lead to healthy weight loss for men.

 TRT For Men South Sarasota, FL

What is Sermorelin?

Sermorelin is a synthetic hormone peptide, like GHRH, which triggers the release of growth hormones. When used under the care of a qualified physician, Sermorelin can help you lose weight, increase your energy levels, and help you feel much younger.

 HRT For Men South Sarasota, FL

Benefits of Sermorelin

Human growth hormone (HGH) therapy has been used for years to treat hormone deficiencies. Unlike HGH, which directly replaces declining human growth hormone levels, Sermorelin addresses the underlying cause of decreased HGH, stimulating the pituitary gland naturally. This approach keeps the mechanisms of growth hormone production active.

Benefits of Sermorelin include:

  • Better Immune Function
  • Improved Physical Performance
  • More Growth Hormone Production
  • Less Body Fat
  • Build More Lean Muscle
  • Better Sleep
 Human Growth Hormone South Sarasota, FL

What is Ipamorelin?

Ipamorelin helps to release growth hormones in a person's body by mimicking a peptide called ghrelin. Ghrelin is one of three hormones which work together to regulate the growth hormone levels released by the pituitary gland. Because Ipamorelin stimulates the body to produce growth hormone, your body won't stop its natural growth hormone production, which occurs with synthetic HGH.

Ipamorelin causes growth hormone secretion that resembles natural release patterns rather than being constantly elevated from HGH. Because ipamorelin stimulates the natural production of growth hormone, our patients can use this treatment long-term with fewer health risks.

 Ipamorelin South Sarasota, FL

Benefits of Ipamorelin

One of the biggest benefits of Ipamorelin is that it is suitable for both men and women. It provides significant short and long-term benefits in age management therapies, boosting patients' overall health, wellbeing, and outlook on life. When growth hormone is produced by the pituitary gland using Ipamorelin, clients report amazing benefits.

Some of those benefits include:

  • Powerful Anti-Aging Properties
  • More Muscle Mass
  • Less Unsightly Body Fat
  • Deep, Restful Sleep
  • Increased Athletic Performance
  • More Energy
  • Less Recovery Time for Training Sessions and Injuries
  • Enhanced Overall Wellness and Health
  • No Significant Increase in Cortisol

Your New, Youthful Lease on Life Starts Here

Whether you are considering our TRT services, HRT for women, or our growth hormone peptide services, we are here to help. The first step to turning back the hand of time starts by contacting Global Life Rejuvenation.

Our friendly, knowledgeable TRT and HRT experts can help answer your questions and walk you through our procedures. From there, we'll figure out which treatments are right for you. Before you know it, you'll be well on your way to looking and feeling better than you have in years!

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Latest News in South Sarasota, FL

Hurricane Ian shelters remain open in Sarasota County as rivers flood homes

WUSF is part of the Florida Public Radio Emergency Network, which provides up-to-the minute weather and news reports during severe weather events on radio, online and on social media for 13 Florida Public Media stations. It’s available on WUSF 89.7 FM, online at WUSFNews.org and through the free Florida Storms app, which provides geotargeted live forecasts, information about evacuation routes and shelters, and live local radio streams.On Sunday, Governor Ron DeSantis said the city of North Port experienced the worst flooding in...

WUSF is part of the Florida Public Radio Emergency Network, which provides up-to-the minute weather and news reports during severe weather events on radio, online and on social media for 13 Florida Public Media stations. It’s available on WUSF 89.7 FM, online at WUSFNews.org and through the free Florida Storms app, which provides geotargeted live forecasts, information about evacuation routes and shelters, and live local radio streams.

On Sunday, Governor Ron DeSantis said the city of North Port experienced the worst flooding in the state.

Rain from Hurricane Ian poured into the Myakka River last week, flooding homes and neighborhoods and trapping hundreds of people in south Sarasota County.

Many have been rescued by air boats and canoes. Others who fled before the storm made landfall were unable to return home. Evacuated residents are finding shelter at Venice High School.

Cynthia Royds and her husband John live in an area of North Port where Sarasota and Charlotte counties meet.

The night Hurricane Ian came through, the wind was howling outside their home near the Cocoplum Waterway, a 13-mile stream located in the Myakka River Watershed.

"And my husband and I for four hours stood out in our garage holding the door from blowing in so that our house would be saved,” she said through tears.

It was a long night. But by morning, the couple saw that their home was mostly fine.

Looking out a window, they saw a few stucco roof tiles on the front lawn and a small tree collapsed near-- but not on-- their screened lanai.

The view of their street however was more worrisome with water creeping up to their driveway.

There are man-made canals all throughout North Port, and a lot of other towns and that's one of the issues with flooding here,” she said. “We only live about 2 or 3 blocks from a canal, so, I said c'mon we're leaving.”

The Royds evacuated to Venice High School which is now a temporary shelter for people impacted by the widespread flooding in south Sarasota County.

For now, the Royds have somewhere to sleep, plenty to eat and cell phone service so they can finally call their kids in New Jersey.

But John Royds worries about what they will find when it's safe for them to go home.

Longtime residents know North Port often floods after storms, once rainwater drains from the center of the state down waterways and into Sarasota County.

"It’s just very emotionally draining to see what you have possibly go down the tubes,” he said. “And the thought of having to start all over again at 75 years old is just devastating."

The couple’s anxiety increased with news of the flooding and closure of I-75 over the weekend and many other roads remain closed.

Cynthia Royds says many of the evacuated don't feel like they were a priority.

"Nobody showed up,” she said. “Nobody even rode down the street to check on us. So, you know, you kind of felt alone. And I still feel alone until I got here and everybody was so welcoming.”

North Port is the largest area of Sarasota County overwhelmed with flooding but many throughout the county had to deal with rising water.

Angela Coffin lives at Ramblers Rest RV Resort located along the Myakka River in Venice.

Like the Royds she and her husband also thought they could ride out the hurricane at home. But by nightfall, winds were starting to pick up.

"And it started to rain forcefully and we got so scared, then we just decided we're not going to make it out of here alive. If we had not got out when we got out, I don't know what would have happened."

Coffin, her husband, along with their cat Bailey and dog Gracie drove to a friend's house. They left clenching pet carriers, trudging against the wind and pelting rain.

When they returned the next day, they had to wade through waist-deep water from the Myakka River in order to reach their mobile home. The river is known for having an abundance of alligators and snakes.

"It was a terrible experience. Gators were on the loose everywhere. I saw one probably no more than 20 feet from me. And then I saw the water moccasins go by, and I just got out."

The couple quickly abandoned their plan and headed back to higher ground.

Like the Royds and many others at the shelter, Coffin isn't sure what she will find when she is finally able to return to the RV Park.

She says she and her husband already lost one home to a hurricane, when Hugo hit South Carolina back in 1989. Even so, she says she's grateful.

"All the furniture and stuff like that, will be replaceable,” she said. “I am so happy to have my animals safe, to have my husband safe. To be here."

She didn’t expect to end up in a shelter after making it safely through the hurricane. But the flooding days after the storm caught many residents by surprise.

Even so, she and others at the Venice shelter are thankful they were not in Ian’s direct path.

Click here for official storm recovery information for Sarasota County.

Photos: The Aftermath of Hurricane Ian

The worst of Hurricane Ian has passed, and officials are making their way through Sarasota to survey the damage done by the storm. The sheriff’s office is posting videos and photos on its official Twitter account.As of this morning, no deaths have been reported in Sarasota. But Lee County Sheriff ...

The worst of Hurricane Ian has passed, and officials are making their way through Sarasota to survey the damage done by the storm. The sheriff’s office is posting videos and photos on its official Twitter account.

As of this morning, no deaths have been reported in Sarasota. But Lee County Sheriff told reporters that his county’s death toll is expected in the hundreds.

Here’s a look at some of the destruction wrought by Hurricane Ian so far.

Here are a few images from our Tactical First In Teams (TFIT). We began damage assessment just after midnight & started clearing routes for emergency vehicles, thoroughfares to hospitals, access to lift stations & more. We are out there in force, Sarasota County. Sit tight. pic.twitter.com/fydWRksSme

— SarasotaSheriff (@SarasotaSheriff) September 29, 2022

An oak tree crushed a car at the Arium Apartments

An overturned truck at the 14th Street roundabout in front of the Sarasota Inn

Here’s a first look at Sarasota County roadways w/our Tactical First In Teams (TFIT). It appears most of the damage is south of Venice Avenue. There are still several road obstructions including fallen trees and debris, standing water, and downed power lines. #HurricaneIan pic.twitter.com/02b7xvBLQ5

— SarasotaSheriff (@SarasotaSheriff) September 29, 2022

The Sarasota-Bradenton International Airport took what appears to be some water damage, but says it plans to reopen operations by this weekend.

TAKE A LOOK: This is the Sarasota-Bradenton International Airport this morning. Hurricane Ian caused damage to the American/Sun Country drop off lane. Inside, we also see roof debris and a lot of water on the ground in front of the Jet Blue ticket counter. @WFLA pic.twitter.com/tUrBlsoeyQ

— Annie Mapp (@AnnieMapp_) September 29, 2022

Patrick Novak, 63, lives in the Sherwood Forest neighborhood off Mcintosh, several houses down from a home that had a tree uprooted. He said he’s never seen a storm like Ian in his 30 years here. “And I think we got it mildly, compared to what I’ve seen south of us,” he said. pic.twitter.com/9SVi6NpNOg

— Steven Walker (@swalker_7) September 29, 2022

A glance at some damage along Main Street in downtown #Sarasota. Mostly seeing fallen branches and awnings along with some light fixtures cracked or knocked off their position. Most glass storefronts are unharmed from what I’ve seen so far. pic.twitter.com/a8A5I1wMzz

— Shane Battis TV (@ShaneBattisTV) September 29, 2022

More than 2.5 million Floridians are currently without power.

As of this morning, nearly 200,000 Sarasota residents have no power.

Lee County was hit the hardest.

Aerial footage showing some of the destruction in Ft Myers… bridges are washed away and streets flooded. #HurricaneIanhttps://t.co/CnF5RTxceo pic.twitter.com/ASQEIw9P3x

— Parker Branton (@ParkerBranton) September 29, 2022

UPDATE from @ZackSampson and @cliftimestweet down in Lee County: A section of the causeway leading to Sanibel is gone, wiped away by #HurricaneIanhttps://t.co/3cEgS2h763

— Chris Tisch (@christisch1) September 29, 2022

Sarasota Health Department Reports Elevated Levels of Red Tide at Area Beaches—Again

The beaches with elevated levels of red tide include Venice Beach, Service Club Park, Venice Fishing Pier, Brohard Beach, and Caspersen Beach, Manasota Key, and Blind Pass.The Florida Department of Health in Sarasota County (DOH-Sarasota) is once again notifying the public that elevated le...

The beaches with elevated levels of red tide include Venice Beach, Service Club Park, Venice Fishing Pier, Brohard Beach, and Caspersen Beach, Manasota Key, and Blind Pass.

The Florida Department of Health in Sarasota County (DOH-Sarasota) is once again notifying the public that elevated levels of red tide have been detected at area beaches, including Venice Beach, Service Club Park, Venice Fishing Pier, Brohard Beach, and Caspersen Beach, Manasota Key, and Blind Pass. DOH-Sarasota will be posting signage at several beaches to advise the public that red tide is present.

Some people may have mild and short-lived respiratory symptoms such as eye, nose, and throat irritation like those associated with the common cold or seasonal sinus allergies. Some individuals with existing breathing problems, such as asthma, might experience more severe effects. Usually, symptoms stop when a person leaves the beach or goes indoors. Health officials recommend that people who are sensitive to red tide or experiencing symptoms avoid the beach or go into an air-conditioned space.

If symptoms don’t subside, contact your healthcare provider for evaluation.

Since Hurricane Ian made landfall at the end of September, scientists have been concerned that the massive amount of water the hurricane dumped onto the state makes its way out toward the coast is carrying the ingredients for a severe harmful algal bloom, like red tide. The last red tide advisory was issued in October; it was lifted after a few days.

However, according to the Sarasota Herald-Tribune, the Florida Fish and Wildlife Conservation Commission confirmed last week that red tide had reached bloom levels in an offshore area that spans from south Sarasota County to Sanibel.

If you are out on the beach during the advisory, do not swim around dead fish and do not harvest or eat molluscan shellfish and distressed or dead fish. If fish are healthy, rinse fillets with tap or bottled water and throw out the guts. Keep pets and livestock away from water, sea foam, and dead sea life.

Residents living in beach areas who experience respiratory symptoms are advised to close windows and run the air conditioner. If outdoors, residents may choose to wear paper filter masks, especially if onshore winds are blowing.

Take the following precautions when dealing with red tide:

For more information about red tide, visit the following websites:

Red tide advisory lifted for south Sarasota County beaches

SARASOTA, Fla. (WWSB) - The red tide advisory that has been in place at beaches in south Sarasota county have been lifted, teh county health department said Wednesday.The advisories in effect at Turtle Beach, Nokomis Beach, North Jetty, Venice Beach, Service Club Park, Venice Fishing Pier, Brohard Beach, and Caspersen Beach since Oct. 19 have been lifted.The beach advisory signs have been changed at all beaches at this time with the exception of North Jetty, due to a temporary road closure associated with hurricane Ian clean-up...

SARASOTA, Fla. (WWSB) - The red tide advisory that has been in place at beaches in south Sarasota county have been lifted, teh county health department said Wednesday.

The advisories in effect at Turtle Beach, Nokomis Beach, North Jetty, Venice Beach, Service Club Park, Venice Fishing Pier, Brohard Beach, and Caspersen Beach since Oct. 19 have been lifted.

The beach advisory signs have been changed at all beaches at this time with the exception of North Jetty, due to a temporary road closure associated with hurricane Ian clean-up. The signs will be changed as soon as possible once the area is accessible.

Florida Department of Health in Sarasota County officials received testing results Wednesday that showed zero cells for red tide were present.

There are no advisories in place for any beaches in Sarasota County at this time.

Red tide can cause some people to have mild and short-lived respiratory symptoms such as eye, nose, and throat irritation like those associated with the common cold or seasonal sinus allergies. This can cause severe symptoms among individuals with respiratory issues like asthma.

Usually, symptoms stop when a person leaves the beach or goes indoors. It’s best to avoid the beach or go indoor if issues present themselves.

Results for Sarasota County beaches will be posted today at www.ourgulfenvironment.net.

FWC red tide status updates are posted on the FWC website at https://myfwc.com/research/redtide/statewide/

Mote Marine’s Beach Conditions report is updated twice daily beaches with lifeguards at https://visitbeaches.org/.

Copyright 2022 WWSB. All rights reserved.

Tourism efforts resume in Sarasota-Manatee after Hurricane Ian

As Southwest Florida begins the long recovery process from Hurricane Ian, tourism officials in Sarasota and Manatee counties are working to make sure visitors know the area is open for business.Although most of the region's major tourist attractions were spared from Ian's devastation — with a few notable exceptions, like the Venice Theatre — it's tough to explain that to potential visitors, who see images of a wrecked Fort Myers Beach on their television screens and social media feeds.When tourists se...

As Southwest Florida begins the long recovery process from Hurricane Ian, tourism officials in Sarasota and Manatee counties are working to make sure visitors know the area is open for business.

Although most of the region's major tourist attractions were spared from Ian's devastation — with a few notable exceptions, like the Venice Theatre — it's tough to explain that to potential visitors, who see images of a wrecked Fort Myers Beach on their television screens and social media feeds.

When tourists see headlines about a hurricane hitting Southwest Florida, they tend to lump the entire region together.

Maps of Hurricane Ian damage:New map shows Manatee County manufactured homes sustained major damage from Hurricane Ian

Staying informed, telling your stories:Recovering from Ian and telling the stories to come

"People don't have a good sense of geography. The most famous example I have is during the BP oil spill: someone was wondering if Orlando was okay. Well, it’s not on the beach," Virginia Haley, president of Visit Sarasota County, said. "So we're just making sure people know the truth of what it’s like on the ground."

Statewide tourism promoter Visit Florida will soon begin its post-hurricane marketing campaign, which emphasizes areas people can visit.

In Manatee County, beachside businesses and downtown Bradenton attractions were spared much impact, said Elliott Falcione, executive director of the Bradenton Area Convention and Visitors Bureau. But still, a perception survey from Research Data Services of Tampa found that 22% of the Bradenton area's tourism marketplace thinks it was significantly impacted by the storm.

"Once you know that, you can start adjusting the perception in a sensitive manner," Falcione said.

After hitting pause on tourism marketing before and after Ian, both Sarasota and Manatee counties have resumed advertising and public relations efforts geared toward visitors. At the same time, both counties' tourism organizations are doing so cognizant of those who were completely devastated in Lee and Collier counties, where the rebuilding process could take years.

"In my mind, the worst-case scenario for Sarasota is that we would lose one of our islands. But can you imagine if you lost all of them?" Haley said. "It’s mind-boggling."

Part of the marketing, Haley said, is just letting people know what's open. Statewide tourism promoter Visit Florida will soon begin its post-hurricane marketing campaign, Haley said, which emphasizes areas people can visit.

Haley said she recommends that businesses post fresh photos and videos to their websites with dates, so potential visitors can see what things look like post-storm. Businesses should also post their current hours online with an "as of" date, and they should also record a phone message with current hours for anyone calling for that specific reason.

The northern parts of Sarasota County, including downtown, were mostly fine, Haley said. There was debris, some signs and fencing destroyed and power took some time to return to the hotels closer to Interstate 75.

But the beaches fared well, and other major assets like the John and Mable Ringling Museum of Art did fine.

Moving farther south, areas like Englewood and Venice sustained more damage, Haley said. But at the same time, 65% of businesses on Englewood's Dearborn Street reported being open, even as neighbors in the surrounding areas dealt with devastation, she said. Most businesses along Venice Avenue reopened, but one street over on Miami Avenue, there are still a few closed, Haley said.

Sharky's On the Pier is open, as is the Venice Fishing Pier, a major seaside attraction in the south part of the county. And The Bay Sarasota's grand opening is moving forward, starting this weekend, she said.

Still, help is needed, Haley said, and Visit Sarasota is working to highlight some of the ways visitors to the area can give back if they want to, including by purchasing a new Tervis tumbler that benefits the Florida Disaster Fund. Many tourists who visited the area after Hurricane Irma in 2017 chose to help, she said.

"Many of our visitors are repeat visitors," she said. "They love us, and they care about the people in this community."

A place for those helping to rebuild

In the week immediately after Ian, hotel rooms in both Sarasota and Manatee counties were almost full with line repair and utility workers and others who were staying in the area to help with the rebuilding process.

They've been here since the storm, but most of them are expected to check out of their Bradenton-area hotels on or around Oct. 16, Falcione said.

"At the end of this weekend, we're going to start to see the normal capacity come back," he said.

This fall's tourist population should be a mix of British and German visitors finally returning to the area after COVID-19, as well as domestic travelers, though that market will likely be a little soft, Falcione said.

As large-scale rebuilding begins, the Sarasota area could see some specialty construction workers coming into town and staying in its hotels, Haley said. But if that does happen, it will likely be in the southern part of the county, closer to the damage, she said.

Going forward, Haley said she and her team are going to do their best to make sure tourism doesn't suffer because of Ian. But there could be a bit of a dip, she said.

"We’re going to work hard to not have" a drop, she said. "But I think you do have some people that get nervous, and no matter how much you try to reassure them, they may change their plans.

"But a lot of places already had good reservations on the books, and most of those are holding."

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