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TRT - Testosterone Replacement Therapy in Soho, NY

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What is Testosterone?

What is Testosterone?

Testosterone is a crucial hormone for men and plays an important role throughout the male lifespan. Most of a male's testosterone is produced through the testicles. Also called the male sex hormone, testosterone starts playing its part during puberty.

When a male goes through puberty, testosterone helps males develop:

  • Facial Hair
  • Body Hair
  • Deeper Voice
  • Muscle Strength
  • Increased Libido
  • Muscle Density

As boys turn to men and men grow older, testosterone levels deplete naturally. Sometimes, events like injuries and chronic health conditions like diabetes can lower testosterone levels. Unfortunately, when a man loses too much T, it results in hypogonadism. When this happens, the testosterone must be replaced, or the male will suffer from symptoms like muscle loss, low libido, and even depression.

How does TRT work men

How Does TRT Work?

TRT is exactly what it sounds like: a treatment option for men that replaces testosterone so that your body regulates hormones properly and restores balance to your life. Also called androgen replacement therapy, TRT alleviates the symptoms that men experience with low T.

Originally lab-synthesized in 1935, testosterone has grown in popularity since it was produced. Today, TRT and other testosterone treatments are among the most popular prescriptions in the U.S.

Without getting too deep into the science, TRT works by giving your body the essential testosterone it needs to function correctly. As the primary androgen for both males and females, testosterone impacts many of the body's natural processes – especially those needed for overall health. For example, men with low T are more prone to serious problems like cardiovascular disease and even type-2 diabetes.

When your body quits making enough testosterone, it causes your health to suffer until a solution is presented. That's where TRT and anti-aging medicine for men can help. TRT helps balance your hormones and replenish your depleted testosterone. With time, your body will begin to heal, and many symptoms like low libido and irritability begin to diminish.

What Causes Low T

What Causes Low T?

For men, aging is the biggest contributor to lower testosterone levels, though there are other causes like obesity, drug abuse, testicular injuries, and certain prescribed medications. Sometimes, long-term health conditions like AIDS, cirrhosis of the liver, and kidney disease can lower testosterone levels.

When a man's testosterone levels drop significantly, it alters his body's ratio of estrogen and testosterone. Lower testosterone levels cause more abdominal fat, which in turn results in increased aromatase, which converts even more testosterone into estrogen.

If you're concerned that you might have low T, you're not alone. Millions of men in the U.S. feel the same way. The best way to find out if your testosterone is low is to get your levels tested.

For sustainable testosterone replacement therapy benefits, you must consult with hormone doctors and experts like those you can find at Global Life Rejuvenation. That way, you can find the root cause of your hormone problems, and our team can craft a personalized HRT plan tailored to your needs.

Lowered Libido

Low Sex Drive

One of the most common reasons that men choose TRT is because they have lost that "spark" with their partner. It's not easy for a man to hear that they're not performing like they used to. Intimacy is a powerful part of any relationship. When a once-healthy sex life dwindles, it can cause serious relationship issues.

The good news is that low libido doesn't have to be a permanent problem. TRT and anti-aging medicines help revert hormone levels back into their normal range. When this happens, many men have a more enjoyable life full of intimacy and sex drive.

Inability to Achieve and Maintain Erections

Inability to Achieve and Maintain an Erection

Weak erections – it's an uncomfortable subject for many men in the U.S. to talk about. It's even worse to experience first-hand. You're in the midst of an intimate moment, and you can't do your part. Despite being perfectly normal, many men put blame and shame upon themselves when they can't achieve an erection. And while the inability to perform sexually can be caused by poor diet, obesity, and chronic health conditions, low testosterone is often a contributing factor.

Fortunately, weak erections are a treatable condition. The best way to regain your confidence and ability in bed is to speak with your doctor. Once any underlying conditions are discovered, options like TRT may be the best course of treatment.

Hair Loss

Loss of Strength and Muscle Mass

Loss of Strength and Muscle Mass

Do you find it harder and harder to work out and lift weights in the gym? Are you having problems lifting heavy items that you once had no problem lifting?

Recent studies show that when men are inactive, they lose .5% of muscle strength every year, from ages 25 to 60. After 60, muscle loss doubles every decade. While some muscle loss is common as men age, a significant portion can be tied to low testosterone levels. When a man's T levels drop, so does his muscle mass.

Testosterone is a much-needed component used in gaining and retaining muscle mass. That's why many doctors prescribe TRT Soho, NY, for men having problems with strength. One recent study found that men who increased their testosterone levels using TRT gained as much as 2.5 pounds of muscle mass.

Whether your gym performance is lacking, or you can't lift heavy items like you used to, don't blame it all on age. You could be suffering from hypogonadism.

Hair Loss

Hair Loss

If you're like millions of other men in their late 20s and 30s, dealing with hair loss is a reality you don't want to face. Closely related to testosterone decline and hormone imbalances, hair loss is distressing for many men. This common symptom is often related to a derivative of testosterone called DHT. Excess amounts of DHT cause hair follicles to halt their production, causing follicles to die.

Because hair located at the front and crown is more sensitive to DHT, it grows slower than other follicles and eventually stops growing permanently. Thankfully, TRT and anti-aging treatments for men in Soho, NY, is now available to address hair loss for good.

While it's true that you can't change your genes, you can change the effects of low testosterone on your body. Whether you're suffering from thinning hair or hair loss across your entire head, TRT and other hormone therapies can stop hair loss and even reverse the process.

Gynecomastia

Gynecomastia

Also called "man boobs," gynecomastia is essentially the enlargement of male breast tissue. This increase in fatty tissue is often caused by hormonal imbalances and an increase in estrogen. For men, estrogen levels are elevated during andropause. Also called male menopause, andropause usually happens because of a lack of testosterone.

If you're a man between the ages of 40 and 55, and you're embarrassed by having large breasts, don't lose hope. TRT is a safe, effective way to eliminate the underlying cause of gynecomastia without invasive surgery. With a custom HRT and fitness program, you can bring your testosterone and estrogen levels back to normal before you know it.

Decreased Energy

Decreased Energy

Decreased energy was once considered a normal part of aging. Today, many doctors know better. Advances in technology and our understanding of testosterone show that low T and lack of energy often go hand-in-hand.

If you're struggling to enjoy activities like playing with your kids or hiking in a park due to lack of energy, it could be a sign of low T. Of course, getting tired is perfectly normal for any man. But if you're suffering from continual fatigue, a lack of enjoyment, or a decrease in energy, it might be time to speak with a doctor.

Whether you're having a tough time getting through your day or can't finish activities you used to love, TRT could help.

Lack of Sleep

Lack of Sleep

A study from 2011 showed that men who lose a week's worth of sleep can experience lowered testosterone levels – as much as 15%, according to experts. Additional research into the topic found almost 15% of workers only get five hours of sleep (or less) per night. These findings suggest that sleep loss negatively impacts T levels and wellbeing.

The bottom line is that men who have trouble sleeping often suffer from lower testosterone levels as a result. If you find yourself exhausted at the end of the day but toss and turn all night long, you might have low T.

TRT and anti-aging medicines can restore your T levels back to normal, which can help you sleep better with proper diet and exercise.

Depression

Depression

You're feeling down about everything, and there's no solid explanation for why you're in such a crummy mood. Your daily life is great and full of success, but you can't help but feel unexcited and unmotivated. If you're experiencing symptoms like these, you may be depressed – and it may stem from low testosterone.

A research study from Munich found that men with depression also commonly had low testosterone levels. This same study also found that depressed men had cortisol levels that were 67% higher than other men. Because higher cortisol levels lead to lower levels of testosterone, the chances of severe depression increase.

Depression is a very real disorder and should always be diagnosed and treated by your doctor. One treatment option gaining in popularity is TRT for depression. Studies show that when TRT is used to restore hormone levels, men enjoy a lighter, more improved mood. That's great news for men who are depressed and have not had success with other treatments like anti-depression medicines, which alter the brain's chemistry.

Inability to Concentrate

Inability to Concentrate

Ask anyone over the age of 50 how their memory is, and they'll tell you it wasn't what it used to be. Memory loss and lack of concentration occur naturally as we age – these aren't always signs of dementia or Alzheimer's.

However, what many men consider a symptom of age may be caused by low testosterone. A 2006 study found that males with low T levels performed poorly on cognitive skill tests. These results suggest that low testosterone may play a part in reducing cognitive ability. If you're having trouble staying on task or remembering what your schedule is for the day, it might not be due to your age. It might be because your testosterone levels are too low. If you're having trouble concentrating or remembering daily tasks, it could be time to talk to your doctor.

Why? The aforementioned study found that participating men experienced improved cognitive skills when using TRT.

Weight Gain

Weight Gain

Even though today's society is more inclusive of large people, few adults enjoy gaining weight as they age. Despite their best efforts, many men just can't shed the extra pounds around their midsections, increasing their risk of heart disease and cancer.

Often, male weight gain is caused by hormone imbalances that slow the metabolism and cause weight to pile on. This phase of life is called andropause and happens when there is a lack of testosterone in the body. Couple that with high cortisol levels, and you've got a recipe for flabby guts and double chins.

Fortunately, TRT treatments and physician-led weight loss programs can correct hormone imbalances and lead to healthy weight loss for men.

What is Sermorelin

What is Sermorelin?

Sermorelin is a synthetic hormone peptide, like GHRH, which triggers the release of growth hormones. When used under the care of a qualified physician, Sermorelin can help you lose weight, increase your energy levels, and help you feel much younger.

Benefits of Sermorelin

Benefits of Sermorelin

Human growth hormone (HGH) therapy has been used for years to treat hormone deficiencies. Unlike HGH, which directly replaces declining human growth hormone levels, Sermorelin addresses the underlying cause of decreased HGH, stimulating the pituitary gland naturally. This approach keeps the mechanisms of growth hormone production active.

Benefits of Sermorelin include:

  • Better Immune Function
  • Improved Physical Performance
  • More Growth Hormone Production
  • Less Body Fat
  • Build More Lean Muscle
  • Better Sleep
What is Ipamorelin

What is Ipamorelin?

Ipamorelin helps to release growth hormones in a person's body by mimicking a peptide called ghrelin. Ghrelin is one of three hormones which work together to regulate the growth hormone levels released by the pituitary gland. Because Ipamorelin stimulates the body to produce growth hormone, your body won't stop its natural growth hormone production, which occurs with synthetic HGH.

Ipamorelin causes growth hormone secretion that resembles natural release patterns rather than being constantly elevated from HGH. Because ipamorelin stimulates the natural production of growth hormone, our patients can use this treatment long-term with fewer health risks.

Benefits of Ipamorelin

Benefits of Ipamorelin

One of the biggest benefits of Ipamorelin is that it is suitable for both men and women. It provides significant short and long-term benefits in age management therapies, boosting patients' overall health, wellbeing, and outlook on life. When growth hormone is produced by the pituitary gland using Ipamorelin, clients report amazing benefits.

Some of those benefits include:

  • Powerful Anti-Aging Properties
  • More Muscle Mass
  • Less Unsightly Body Fat
  • Deep, Restful Sleep
  • Increased Athletic Performance
  • More Energy
  • Less Recovery Time for Training Sessions and Injuries
  • Enhanced Overall Wellness and Health
  • No Significant Increase in Cortisol

Your New, Youthful Lease on Life Starts Here

Whether you are considering our TRT services, HRT for women, or our growth hormone peptide services, we are here to help. The first step to turning back the hand of time starts by contacting Global Life Rejuvenation.

Our friendly, knowledgeable TRT and HRT experts can help answer your questions and walk you through our procedures. From there, we'll figure out which treatments are right for you. Before you know it, you'll be well on your way to looking and feeling better than you have in years!

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Latest News in Soho, NY

Eataly’s Italian Kingdom Expands to SoHo

HeadlinerThis, the third Eataly in Manhattan, the ninth in the United States and the 49th worldwide, is more restaurant than food market. About half the 20,000-square-foot space, smaller than the Eataly locations in the Flatiron and financial districts, is taken up by a 200-seat dining room and bar, generously windowed, with a brick wall and a bar done in natural wood. Just past the restaurant is the cafe, a casual all-day coffee bar with tables serving pastries, breakfast fare and other light food like Roman-style pizza alla pala. ...

Headliner

This, the third Eataly in Manhattan, the ninth in the United States and the 49th worldwide, is more restaurant than food market. About half the 20,000-square-foot space, smaller than the Eataly locations in the Flatiron and financial districts, is taken up by a 200-seat dining room and bar, generously windowed, with a brick wall and a bar done in natural wood. Just past the restaurant is the cafe, a casual all-day coffee bar with tables serving pastries, breakfast fare and other light food like Roman-style pizza alla pala. Unlike the usual Eataly template, there are no dining counters in the retail food departments like the pizzeria or butcher. The restaurant’s wine list and menu are thoroughly Italian, with beef carpaccio, cold seafood salad, radicchio salad, tagliatelle Bolognese, rigatoni carbonara, lasagna with mushroom ragù and various pizzas. The market side of the establishment sells groceries like sauces, oils, pastas and condiments, including some newly anointed with Eataly’s private label. Fresh food like produce, meats, seafood, cheeses and charcuterie is all prepackaged. Tommaso Brusò, the new chief executive of Eataly North America, said another 20 Eatalys are planned for North America in the next five years. And while they’re at it, they will also be expanding the Flatiron district store next spring. (Opens Nov. 25)

200 Lafayette Street (Broome Street), eataly.com.

Opening

Formerly takeout-only and based in Sunnyside, Queens, this plant-based Caribbean spot has become a proper restaurant in Williamsburg, Brooklyn. It’s by the chef and owner Yesenia Ramdass, whose cooking is inspired by her family’s Dominican heritage and the Trinidadian background of her husband, Randy Ramdass. There are 30 seats and six bar perches in the space, which is done with straw and green for an island feel. The menu showcases jerk barbecued mushrooms in a yellow rice ball, mashed yucca with king oyster mushroom “scallops,” a sweet plantain boat stuffed with lentils and cabbage slaw, Yuh Motha’s mofongo with lion’s mane mushrooms and cream sauce and arroz con leche rice pudding made with cashew milk. There’s takeout and delivery. (Wednesday)

234 Union Avenue (Meserole Street), Williamsburg, Brooklyn, 212-271-0110, healthyasamotha.com.

John McDonald has joined forces with Stephen Hanson, another restaurateur, to open this minimalist burger stall in an Urbanspace food hall. The menu offers but two choices: the Classic, like the one you’d have found at Mr. McDonald’s Burger & Barrel, now closed, with cheese, lettuce and tomato; and the Bash Burger, also a four-ounce patty with the addition of bacon, onion jam and shaved pickles, and so named because it has repeatedly taken first place in the New York City Wine & Food festival’s burger bash contest. Fries, fountain drinks, beer, wine and cocktails are served.

Urbanspace Vanderbilt, 230 Park Avenue (45th Street), bashburger.com.

The finishing touches are complete and this new luxury lounge on the lower level of the RH Guesthouse in the meatpacking district has opened. Tuna cornets, brioche lobster rolls, seafood and meat tartares, and potatoes all come with scoops of Petrossian caviar; menu items start at $40. And if you prefer your caviar neat, with the usual accouterments, it’s served that way too. Champagnes are offered by the glass, half-bottle and bottle and there are cocktails as well. The chairman of RH, Gary Friedman, has plans to open more of these jewel boxes, in London, Paris and Aspen, Colo.

RH Guesthouse New York, 55 Gansevoort Street (Greenwich Street), 212-201-0867, rhguesthouse.com.

Put those Uggs on your feet and bundle up. As winter approaches, Jean-Georges Vongerichten is ready for you on the Upper East Side. He has turned part of his sidewalk dining complex at the Mark Hotel into a chalet with heaters, faux sheepskin throws, checked tablecloths and knotty wood walls decorated with snowshoes, a sled and skis. The menu is more Matterhorn than Madison Avenue with lentil soup, onion tart, a copious cheese fondue, veal tenderloin with spaetzle, and arctic char, a fish that’s also native to Lake Geneva where it’s called omble chevalier. Desserts include a Mont Blanc, and the wine list is Swiss. “I’m so happy to finally be able to do this,” said the chef, Pierre Schutz, who has worked in Vongerichten restaurants for decades and is Swiss, from Lausanne.

The Israeli chef Eyal Shani has converted his North Miznon restaurant into this, his first kosher restaurant in the United States. The menu will feature charred beetroot carpaccio with a horseradish topping, latkes, a chicken schnitzel and grouper shawarma. It will observe the Sabbath and be closed from Friday sundown to Saturday sundown. (Saturday)

Pizzas, round and square with more than 10 pies take center stage, along with assorted vegetables and snacks like pepperoni meatballs at this new concept from Corner Table Restaurants, best known for the Smith. Dinner is served now, and an all-day menu will follow. There’s a full bar. (Wednesday)

Inside Nowadays, an event space, Fernando Adan and Maria Bravo, a husband and wife from Puebla, Mexico, have opened this homage to their roots. Their menu includes pozole, ensalada de nopales, chicken in a dark mole sauce, ribs in green sauce, several tacos and chapulines, crisply toasted grasshoppers with lime, salt and chile flakes. Tequila and mezcal dominate the drinks list.

56-06 Cooper Avenue (Irving Avenue), Ridgewood, Queens, thezumbador.co.

The restaurateurs Syed Haider and Abdul Rocky are opening this Northern Indian spot just beyond the Little India neighborhood in Manhattan. It serves a long roster of popular meat, seafood, vegetable and rice dishes, and breads by the chef de cuisine Ashish Negi, formerly at Utsav. Vijay Bhargava, who was the executive chef at Raga, is consulting. (Wednesday)

The cocktail experts at Maison Premiere, in Williamsburg, Brooklyn, have crossed the river to open this plush lounge with drinks that deploy some unusual spirits, like Singani, bacanora, raicilla, moscato chinato. Food is on the horizon. (Wednesday)

105 Rivington Street (Ludlow Street), tigrenyc.com.

This lounge and restaurant in the historic Renwick Hotel, serving inventive and classic cocktails, is done with 1960s Mad Men-era swank and polish. Food from a kitchen fueled with wood includes duck fat fries, grilled prawns with Calabrian chile butter, a French onion burger and vegetable shawarma.

Branches

A new Brooklyn Heights location of the Cobble Hill cafe and market has opened in the former Cranberry’s, a neighborhood favorite.

The Great Moves Into NYC’s SoHo With New Store as Part of Retail Expansion Strategy

NEW YORK — The Great, L.A.’s advanced contemporary fashion and lifestyle brand, has moved into New York, bringing along its West Coast sensibility.On Thursday, the brand opened its largest unit yet — a 1,800-square-foot store at 480 Broome Street, near such retailers as Celine, Isabel Marant, Moussy, and Cult Gaia.Cofounded by Emily Current and Meritt Elliott, The Great has six other store...

NEW YORK — The Great, L.A.’s advanced contemporary fashion and lifestyle brand, has moved into New York, bringing along its West Coast sensibility.

On Thursday, the brand opened its largest unit yet — a 1,800-square-foot store at 480 Broome Street, near such retailers as Celine, Isabel Marant, Moussy, and Cult Gaia.

Cofounded by Emily Current and Meritt Elliott, The Great has six other stores, all in California, in Newport Beach, Marin Country Mart in Larkspur, Studio City, Venice, West Hollywood, and San Diego.

“We are excited to expand our retail footprint, and New York was the next logical next step,” said Elliott, who was interviewed with Current at the new store. “We have a great customer base here and not a ton of points where people can actually try on and feel the product. Our love of fashion was really molded here. We would come here during fashion weeks and as stylists and also vintage shopping. We’ve always dreamed about having a presence here.”

Elliott said their goal for the New York store is to generate between $2 million and $3 million in the first year. Retail prices in the store range from $80 for T-shirts to $900 for the leather pieces. The average retail price point in their stores is $325. New deliveries will arrive every month.

The company has an aggressive retail rollout plan in 2024, and their next store will open in Montecito, Calif., in the summer of 2024. “We’re on track to meet our 10-store plan,” said Current.

The designers, who met at UCLA and bonded over bell-bottoms, have been partners in fashion for nearly two decades, from red carpet styling to launching their eponymous Current/Elliott boyfriend denim line with cofounder Serge Azria (where they worked from 2008 to 2012), to creating the casual Americana-focused The Great in 2015.

The lived-in space, which was created in five weeks, offers women’s, men’s and children’s apparel and gifts. The founders worked closely with interior designer and friend Brigette Romanek of Romanek Design Studio, who has designed all their stores.

Current noted that The Great is wholesaled in 300 specialty stores domestically, as well as retailers such as Nordstrom, Shopbop, Saks, and Net-a-porter. In New York, the brand sells Edit and Otte. Key European wholesale accounts are McMarket (TheCorner.com) in Monte Carlo, Monaco; Batalia in Saint-Tropez; and 2 Soeurs in Braahdaat, Belgium. The company employs 70 people.

At retail, The Great is often merchandised near such brands as Ulla Johnson, Sea, Nili Lotan and Isabel Marant at major stores. “We all sort of pick a different box in the lifestyle of women,” said Current.

According to Current, their philosophy on dressing is very inclusive and multigenerational. “We’re hoping that moms and daughters come in. We really have an expansive customer,” she said. Coming from a stylist background, they’re hoping that people will find a way to incorporate The Great’s looks in different ways into their wardrobes. “We are the core customer because we are women who are mothers who work and we want to be in clothes that we can wear all day long, from meetings to pick-up to all the things we do as dynamic women. I think a lot of our customers are in our world, like working women,” said Current.

Seventy percent of The Great is manufactured in the U.S. and the brand has a robust knit program that ranges from women’s to men’s to kids. “We have a lot of Cotton First noble fiber type of clothing which tends to lean casual. Just the way women dress these days is they throw a sweatshirt under a suit, or you put their T-shirt with a party skirt. We do have suiting and other collection pieces, silks, cashmeres, but definitely being comfortable no matter if you’re dressy or casual is a core tenant of the brand,” said Current.

“We’re really known for our knits,” said Current. “Our college sweatshirts, our boxy crew, they’re kind of cult-y favorites which people buy packs of three or buy multiples. Every season we do this beautiful garment-dyed program in Los Angeles. Our core knit program is cream and gray, but we do these beautiful color palette and color runs and it’s great for family dressing, especially this time of year. We do customization,” said Current. Elliott added that they do vintage novelty-inspired sweaters, and she imagines those will do well in New York. They also do fleecy textured coats.

Describing how the executives divvy up responsibilities, Current said, “We’re very much collaborators. We’ll meet to kick things off and then we’ll take our paths and work really intuitively. It’s really wonderful. We’re the co-CEOs and cofounders, but we really work on the creative direction for anything that’s customer-facing, whether working with our designer on the store design to marketing, PR, as well as the product,” said Current.

As for whether there are any other categories they’re interested in developing, Current said, “We’re really in the process of expanding our outdoors [offering]. It’s called The Great Outdoors. We have technical down outerwear and technical fleece. As we get into the summer/spring season, there’s more hiking apparel.”

The Great has a multiseason collaboration for footwear with Birkenstock, and produced some knits to go along with the footwear. It launched Nov. 14. Other collaborations for footwear and leather goods are coming. The Great has had a partnership with William-Sonoma for almost a decade. “At some point, we see there is opportunity for us to continue the lifestyle into more home goods,” said Current. The brand has a new collaboration in January with smallable.com, a French company that specializes in fashion and home decor for families.

Sizes in the store range from 0-5, and the pants have numbered sizing. “We love that someone can buy something really shrunken or oversized. We size in a really loose way. You’re not associating with one woman’s size. You can pick your own aesthetic,” said Current.

Current said they named the company The Great, which she said felt really liberating since they were doing it on their own. They will use the term for numerous categories, such as The Great Outdoors, The Great Man, The Great Sleep.

Each aspect of the store is designed to mirror the brand’s principles, fusing the essence of the West Coast lifestyle with the vibrant atmosphere of New York. The natural light is contrasted with warm green-blue walls, offering a cozy environmental homage to the mountainscapes of California.

“We want to create an environment that sort of felt like a home,” Elliott said. “Everything is tactile, you want to touch and feel. The sense of discovery and delight…we want this place to be a destination for somebody after a long week, or bringing someone in town, or getting a gift. It doesn’t just feel like you’ve entered the website. Everything has dimension and layer and a story behind it. All of a sudden you can find yourself buying something for your kid, or something for your home or a gift, on top of what you came for.”

The walls of the New York store feature a limewashed texture by Portola Paints, which mirrors the highs and lows of the brand’s garment-dyeing process. The team incorporated custom brass fixtures throughout the store, a tribute to the brass rivets found on vintage denim. Custom tables are inlaid with vintage fabric and traditional ticking striped fabric adds a touch of nostalgia to the changing room curtains. The store also features handmade Moroccan lighting and vintage rugs, with a variety of seating vignettes for customers.

A key element of the store is the selection of vintage collectibles. There are vases and bowls that hold custom bandanas and apothecary findings and stacks of coffee table books. Beyond clothing, there’s an array of sourced treasures, whether for the home or a new baby.

“Watching Emily and Meritt build their business together has been inspiring, and I am grateful to have played a role in the expansion to New York by joining them to design The Great on Broome Street,” said Romenek, the interior designer. “The people, sights, colors and energy of the city guided me throughout this design process to build a home for the West Coast-founded brand here in downtown Manhattan.”

The store, which has four changing rooms and will be open seven days a week, features the brand’s holiday 2023 ready-to-wear collection.

Cartier Opens New Boutique In New York’s SoHo Neighborhood

Cartier on Saturday opened its newest boutique in New York, located at 102 Greene Street in the city’s SoHo neighborhood.Cartier has a storied history in New York. Some of the brand’s most iconic jewels were created in the city during the 1960s and ’70s. Aldo Cipullo – a New York resident – designed the Cartier Love and Juste un Clou bracelets, reflective of the sleek, architectural minimalism that prevailed in this period. The designs persist as some of Cartier's most coveted creations.“It&r...

Cartier on Saturday opened its newest boutique in New York, located at 102 Greene Street in the city’s SoHo neighborhood.

Cartier has a storied history in New York. Some of the brand’s most iconic jewels were created in the city during the 1960s and ’70s. Aldo Cipullo – a New York resident – designed the Cartier Love and Juste un Clou bracelets, reflective of the sleek, architectural minimalism that prevailed in this period. The designs persist as some of Cartier's most coveted creations.

“It’s impossible to speak of Cartier’s history without mentioning New York,” Walter Bolognino, Cartier’s North America president and CEO said in a statement. “We’ve had a presence in this city for more than 100 years. Opening our SoHo boutique represents another chapter in our New York story.”

The location has a history of its own. It was completed in 1881 by architect Henry Fernbach, whose French-inspired cast iron designs proliferated in SoHo in the late nineteenth century. The building is located in a landmarked area of the neighborhood now referred to as the “Cast Iron Historic District.”

The entrance reveals what Cartier refers to as its “gallery,” dedicated to product offerings and care service. The second floor of the boutique – what Cartier calls the “speakeasy” – boasts a green marble bar coupled with lounge seating, offering its clients a more personalized way to engage with its watches and jewels while enjoying hospitality service. The loft on the third floor recalls historic downtown spaces that doubled as studios and living quarters for creatives in postwar New York. It has a living room, dining room and library. The fourth-floor terrace and rooftop garden will be open to guests in Spring 2024.

The boutique offers a full range of Cartier’s creations, including jewelry, fine jewelry, watches, leather goods and fragrances. Several other items are placed in Cartier’s “Art of Living” product category Cartier, which refers to a myriad of personal products and art objects in the Cartier style. Writing instruments, trinket trays, scented candles; and other items, such as snow globes and blankets can be found here.

There will be a few exclusive designs representing the connections between Cartier and New York. For example, a limited-edition Écrou bracelet, in brushed black PVD-finish rose gold with bolts paved with 180 brilliant-cut brown diamonds created in 1970s New York will be part of the offerings. In watchmaking, a limited-edition Panthère de Cartier timepiece in rose gold, set with brown brilliant-cut diamonds and punctuated with a sparkling charcoal grey grained dial, is an iconic design reborn for Cartier SoHo. There will also be special-edition Cartier Eyewear and custom stationery, featuring the emblematic panthère, complete SoHo’s offerings.

Paris-based architectural firm Studioparisien led the design project, creating a contemporary aesthetic in the four-story loft that “weds Cartier’s timeless design codes with SoHo’s legacy of industry and creativity,” the company said. Custom artworks include straw marquetry panels by Studio François Mascarello, a wall hanging by Atelier Antonin Anzil and a mural of the Maison’s emblematic panther. They are designed to complement the building’s original cast iron ceilings, columns and barrel skylight. The main entrance, though re-centered, retains the iconic 14-foot iron door designed by William Tarr, sculptor and former tenant of the address in the 1960s and ’70s. The rooftop garden and ground floor patio were designed by Rewild Landscape, a landscape and urban design studio based in New York and the Hamptons.

The new boutique complements Cartier’s other retail locations in New York, which include a store in the Hudson Yards mall, and the historic Fifth Avenue Maison. A private home acquired by Cartier in 1917 in exchange for an exceptional pearl necklace. The New York flagship underwent a redesign led by architectural designer Laura Gonzalez.

A Royally Good Restaurant—Principe In Soho Is New York’s New Italian Hotspot

What do you get when you cross two alums of the fine dining pantheon The Modern with the finest Italian seafood, creative cocktails and deep and esoteric wine list all in a gorgeously chic Soho setting? Say hello to Principe, which is fast becoming everyone's new favorite downtown destination.Set in a building that was former...

What do you get when you cross two alums of the fine dining pantheon The Modern with the finest Italian seafood, creative cocktails and deep and esoteric wine list all in a gorgeously chic Soho setting? Say hello to Principe, which is fast becoming everyone's new favorite downtown destination.

Set in a building that was formerly a National Geographic art gallery, Principe, from Chef Abram Bissell and Managing Partner Tony Carson, is a stunning addition to New York's thriving Italian dining scene. What's so remarkable about the restaurant is that it does what few Soho eateries have managed to achieve, and that's to reflect the neighborhood in which it resides.

Long the artistic and cultural heart of New York City, Soho, with its art galleries, cobblestoned streets, and cast-iron buildings, represents a crossroads where old meets new, form meets function, and style meets substance. Consider that Principe's calling card.

The restaurant is a mix of design styles, with undulating cement walls, wooden rafters, golden velvet banquette seating, soothing blue and green walls and one of the most eye-catching chandeliers in the city.

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tart your meal with a selection of specialties from Principe's raw bar. What Bissel does is deceptively simple, letting seafood largely speak for itself but complementing these jewels from the ocean with a thoughtful selection of sauces and preparations. Red prawns shine with a bright and zingy coriander and jalapeno sauce, lobster salad is beautifully balanced with freshly grated horseradish and served in lettuce cups, and snow crab claws are gently enhanced with a piquant citrus drizzle.

Pastas at Principe are like a trip to the Amalfi Coast. Rock Shrimp Mafaldine with Sugo Bianco is as richly decadent a bowl of pasta as one can get while the vibrant Basil Tortellini in Brown Butter Brodo is the kind of dish for which cold winter evenings were invented.

Main courses are no less appealing: an olive-crusted, baked branzino is served fully deboned, a roasted lobster is complemented by earthy matsutake mushrooms, and there’s a juicy, crispy chicken and a meaty, wonderfully gamey grilled duck with plums and foie gras.

By this point, one could be forgiven for foregoing dessert, but that would be a mistake. Desserts at Principe are playful throwbacks to childhood favorites and include a milk and cookies ice cream sandwich that eats like a giant frozen Oreo. Then there are the lemon meringue popsicles that evoke memories of the Good Humor bars from our school going days.

The bottom line here is that Principe warrants some serious attention and more than worth a trip.

H&M Returns to SoHo NYC With New Store Concept

H&M has opened a new concept store packed with retail technology and secondhand items.The new store includes smart mirrors, mobile checkout, and RFID, as well as a shop-in-shop featuring curated secondhand pieces — a first for the brand in North America.Located at 591 Broadway in New York City's SoHo neighborhood, the nearly 10,000-square-foot store features an assortment of womenswear inside curated to mirror the neighborhood with fashionable and trend-driven products, as well as a diverse assortment.The store...

H&M has opened a new concept store packed with retail technology and secondhand items.

The new store includes smart mirrors, mobile checkout, and RFID, as well as a shop-in-shop featuring curated secondhand pieces — a first for the brand in North America.

Located at 591 Broadway in New York City's SoHo neighborhood, the nearly 10,000-square-foot store features an assortment of womenswear inside curated to mirror the neighborhood with fashionable and trend-driven products, as well as a diverse assortment.

The store experience includes improved service features, such as the option for mobile checkout from anywhere in the store.

Smart mirrors in fitting rooms identify customers' products, including the size and color, and provide personalized product or styling recommendations. The mirrors also allow for items to be requested and brought to fitting room cabins by a sales associate.

Shoppers have the option to choose in-store pickup of online orders at one of H&M SoHo's lockers, making order retrieval easy for New Yorkers on the go.

The store also runs on RFID-enabled systems, which allow for stock accuracy and location, plus faster and more efficient replenishment from stockroom to the salesfloor.

Tapping into the secondhand movement, H&M SoHo's new "Pre-Loved" shop-in-shop will offer trendy secondhand garments, the first H&M store in North America to do so. From February 7th, New York based seller of designer vintage clothing and accessories James Veloria will also curate select pieces to add to the "Pre-Loved" offering.

"After premiering our first U.S. secondhand platform "H&M Pre-Loved" online last year, we are thrilled to build on this offering by launching H&M SoHo with the first secondhand shop-in-shop in North America," says Linda Li, head of customer activation and marketing, H&M Americas. "Providing our customers the fashion they crave in a new store that is inspiring, and tech driven, is exactly where we want to be as a brand to achieve our goal of liberating fashion for the many."

The store was designed by the brand's in-house architecture team and takes inspiration from the aesthetic of the neighborhood's renowned art galleries.

"This new location marks our return to SoHo, a neighborhood which continues to be an epicenter of fashion and style," says Carlos Duarte, president of H&M Americas. "We've been testing new store concepts in NYC, such as our recent H&M Williamsburg store experience, with the aim of building the best, elevated shopping experience for our customers. We're excited to bring H&M SoHo to life through curated, trend driven products as well as a new secondhand offering, all in a sleek and inspiring store that fits seamlessly into the fabric of the neighborhood."

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