Aging is inevitable, and for many, it signals the beginning of a new chapter - one where you cross off bucket list items and live life to the fullest, on your own terms. However, for some men, aging is a horrible prospect, filled with chronic fatigue, irritability, and inability to perform in the bedroom. If you're concerned about life in middle age and beyond, we've got great news: there are easy, proven steps that you can take to help stop the negative effect of aging.
Global Life Rejuvenation was founded to give men a new lease on life - one that includes less body fat, fewer mood swings, and more energy as you age. If you're ready to look and feel younger, it's time to consider TRT (testosterone replacement therapy), and growth hormone peptides. These therapies for men are effective, safe, and customized to fit your goals, so you can keep loving life as you get older.
TRT, and growth hormone peptide therapies bridge the gap between your old life and the more vibrant, happier version of you. With a simple click or call, you can be well on your way to a brighter future. After all, you deserve to be the one in charge of your wellness and health. Now, you have the tools to do so - backed by science and applied by our team of TRT and HRT experts with more than 13 years of experience.
For men, getting older comes with its perks, like living life on their own terms and not having to "sweat the small stuff" day in and day out. At the same time, there are aspects of aging that men dread, like hormonal changes. Yes, you read that right – men, not just women, go through hormonal changes as they age. For men, the biggest change involves a drop in testosterone.
Lower levels of testosterone can wreak havoc on a male's mind and body and when left untreated, can result in symptoms like:
Those symptoms are concerning, but with testosterone replacement therapy and anti-aging medicine, many males improve their quality of life with age. The good news is that TRT and anti-aging meds aren't only reserved for "old guys." In fact, there's no magic age at which men should start thinking about hormone replacement therapy. Everyone's body is different, so if you're experiencing the above conditions in your mid-30s, TRT could be a viable solution when you consult with a doctor.
Testosterone is a crucial hormone for men and plays an important role throughout the male lifespan. Most of a male's testosterone is produced through the testicles. Also called the male sex hormone, testosterone starts playing its part during puberty.
When a male goes through puberty, testosterone helps males develop:
As boys turn to men and men grow older, testosterone levels deplete naturally. Sometimes, events like injuries and chronic health conditions like diabetes can lower testosterone levels. Unfortunately, when a man loses too much T, it results in hypogonadism. When this happens, the testosterone must be replaced, or the male will suffer from symptoms like muscle loss, low libido, and even depression.
TRT is exactly what it sounds like: a treatment option for men that replaces testosterone so that your body regulates hormones properly and restores balance to your life. Also called androgen replacement therapy, TRT alleviates the symptoms that men experience with low T.
Originally lab-synthesized in 1935, testosterone has grown in popularity since it was produced. Today, TRT and other testosterone treatments are among the most popular prescriptions in the U.S.
Without getting too deep into the science, TRT works by giving your body the essential testosterone it needs to function correctly. As the primary androgen for both males and females, testosterone impacts many of the body's natural processes – especially those needed for overall health. For example, men with low T are more prone to serious problems like cardiovascular disease and even type-2 diabetes.
When your body quits making enough testosterone, it causes your health to suffer until a solution is presented. That's where TRT and anti-aging medicine for men can help. TRT helps balance your hormones and replenish your depleted testosterone. With time, your body will begin to heal, and many symptoms like low libido and irritability begin to diminish.
For men, aging is the biggest contributor to lower testosterone levels, though there are other causes like obesity, drug abuse, testicular injuries, and certain prescribed medications. Sometimes, long-term health conditions like AIDS, cirrhosis of the liver, and kidney disease can lower testosterone levels.
When a man's testosterone levels drop significantly, it alters his body's ratio of estrogen and testosterone. Lower testosterone levels cause more abdominal fat, which in turn results in increased aromatase, which converts even more testosterone into estrogen.
If you're concerned that you might have low T, you're not alone. Millions of men in the U.S. feel the same way. The best way to find out if your testosterone is low is to get your levels tested.
For sustainable testosterone replacement therapy benefits, you must consult with hormone doctors and experts like those you can find at Global Life Rejuvenation. That way, you can find the root cause of your hormone problems, and our team can craft a personalized HRT plan tailored to your needs.
Are you used to blasting through a productive day and accomplishing all your daily goals? Do you find yourself losing muscle mass and the craving to be intimate with your partner? Does your partner complain about how irritable you have become? If you're not usually a curmudgeon, your body could be giving you a sign. It could be time to speak with a doctor about TRT and anti-aging medicine for men in Soho, NY.
If you're experiencing any of the following symptoms, you might be battling against low testosterone:
One of the most common reasons that men choose TRT is because they have lost that "spark" with their partner. It's not easy for a man to hear that they're not performing like they used to. Intimacy is a powerful part of any relationship. When a once-healthy sex life dwindles, it can cause serious relationship issues.
The good news is that low libido doesn't have to be a permanent problem. TRT and anti-aging medicines help revert hormone levels back into their normal range. When this happens, many men have a more enjoyable life full of intimacy and sex drive.
Weak erections – it's an uncomfortable subject for many men in the U.S. to talk about. It's even worse to experience first-hand. You're in the midst of an intimate moment, and you can't do your part. Despite being perfectly normal, many men put blame and shame upon themselves when they can't achieve an erection. And while the inability to perform sexually can be caused by poor diet, obesity, and chronic health conditions, low testosterone is often a contributing factor.
Fortunately, weak erections are a treatable condition. The best way to regain your confidence and ability in bed is to speak with your doctor. Once any underlying conditions are discovered, options like TRT may be the best course of treatment.
Hair Loss
Do you find it harder and harder to work out and lift weights in the gym? Are you having problems lifting heavy items that you once had no problem lifting?
Recent studies show that when men are inactive, they lose .5% of muscle strength every year, from ages 25 to 60. After 60, muscle loss doubles every decade. While some muscle loss is common as men age, a significant portion can be tied to low testosterone levels. When a man's T levels drop, so does his muscle mass.
Testosterone is a much-needed component used in gaining and retaining muscle mass. That's why many doctors prescribe TRT Soho, NY, for men having problems with strength. One recent study found that men who increased their testosterone levels using TRT gained as much as 2.5 pounds of muscle mass.
Whether your gym performance is lacking, or you can't lift heavy items like you used to, don't blame it all on age. You could be suffering from hypogonadism.
If you're like millions of other men in their late 20s and 30s, dealing with hair loss is a reality you don't want to face. Closely related to testosterone decline and hormone imbalances, hair loss is distressing for many men. This common symptom is often related to a derivative of testosterone called DHT. Excess amounts of DHT cause hair follicles to halt their production, causing follicles to die.
Because hair located at the front and crown is more sensitive to DHT, it grows slower than other follicles and eventually stops growing permanently. Thankfully, TRT and anti-aging treatments for men in Soho, NY, is now available to address hair loss for good.
While it's true that you can't change your genes, you can change the effects of low testosterone on your body. Whether you're suffering from thinning hair or hair loss across your entire head, TRT and other hormone therapies can stop hair loss and even reverse the process.
Also called "man boobs," gynecomastia is essentially the enlargement of male breast tissue. This increase in fatty tissue is often caused by hormonal imbalances and an increase in estrogen. For men, estrogen levels are elevated during andropause. Also called male menopause, andropause usually happens because of a lack of testosterone.
If you're a man between the ages of 40 and 55, and you're embarrassed by having large breasts, don't lose hope. TRT is a safe, effective way to eliminate the underlying cause of gynecomastia without invasive surgery. With a custom HRT and fitness program, you can bring your testosterone and estrogen levels back to normal before you know it.
Decreased energy was once considered a normal part of aging. Today, many doctors know better. Advances in technology and our understanding of testosterone show that low T and lack of energy often go hand-in-hand.
If you're struggling to enjoy activities like playing with your kids or hiking in a park due to lack of energy, it could be a sign of low T. Of course, getting tired is perfectly normal for any man. But if you're suffering from continual fatigue, a lack of enjoyment, or a decrease in energy, it might be time to speak with a doctor.
Whether you're having a tough time getting through your day or can't finish activities you used to love, TRT could help.
A study from 2011 showed that men who lose a week's worth of sleep can experience lowered testosterone levels – as much as 15%, according to experts. Additional research into the topic found almost 15% of workers only get five hours of sleep (or less) per night. These findings suggest that sleep loss negatively impacts T levels and wellbeing.
The bottom line is that men who have trouble sleeping often suffer from lower testosterone levels as a result. If you find yourself exhausted at the end of the day but toss and turn all night long, you might have low T.
TRT and anti-aging medicines can restore your T levels back to normal, which can help you sleep better with proper diet and exercise.
You're feeling down about everything, and there's no solid explanation for why you're in such a crummy mood. Your daily life is great and full of success, but you can't help but feel unexcited and unmotivated. If you're experiencing symptoms like these, you may be depressed – and it may stem from low testosterone.
A research study from Munich found that men with depression also commonly had low testosterone levels. This same study also found that depressed men had cortisol levels that were 67% higher than other men. Because higher cortisol levels lead to lower levels of testosterone, the chances of severe depression increase.
Depression is a very real disorder and should always be diagnosed and treated by your doctor. One treatment option gaining in popularity is TRT for depression. Studies show that when TRT is used to restore hormone levels, men enjoy a lighter, more improved mood. That's great news for men who are depressed and have not had success with other treatments like anti-depression medicines, which alter the brain's chemistry.
Ask anyone over the age of 50 how their memory is, and they'll tell you it wasn't what it used to be. Memory loss and lack of concentration occur naturally as we age – these aren't always signs of dementia or Alzheimer's.
However, what many men consider a symptom of age may be caused by low testosterone. A 2006 study found that males with low T levels performed poorly on cognitive skill tests. These results suggest that low testosterone may play a part in reducing cognitive ability. If you're having trouble staying on task or remembering what your schedule is for the day, it might not be due to your age. It might be because your testosterone levels are too low. If you're having trouble concentrating or remembering daily tasks, it could be time to talk to your doctor.
Why? The aforementioned study found that participating men experienced improved cognitive skills when using TRT.
Even though today's society is more inclusive of large people, few adults enjoy gaining weight as they age. Despite their best efforts, many men just can't shed the extra pounds around their midsections, increasing their risk of heart disease and cancer.
Often, male weight gain is caused by hormone imbalances that slow the metabolism and cause weight to pile on. This phase of life is called andropause and happens when there is a lack of testosterone in the body. Couple that with high cortisol levels, and you've got a recipe for flabby guts and double chins.
Fortunately, TRT treatments and physician-led weight loss programs can correct hormone imbalances and lead to healthy weight loss for men.
The benefits of hormone replacement therapy for men are numerous. TRT not only grants relief from low-T symptoms but can help give protection against age-related diseases. Additionally, doctors now recognize male testosterone as an important role in alleviating depression.
Some of the most exciting benefits of TRT can include:
Because men do not go through a specific period of hormonal changes like women do (called menopause), many doctors refer to "male menopause" as androgen decline. This is just another term for low testosterone, but like female menopause, the symptoms can be serious and affect your quality of life.
The best way to fight back against male menopause is with male HRT treatment from Global Life Rejuvenation. We provide the following HRT treatments for men:
Our treatment options are personalized for your body and are available as creams, gels, injectables, and implantable pellets. To find out if testosterone replacement therapy is safe for you, contact Global Life Rejuvenation today to schedule your comprehensive testing and anti-aging treatment consultation.
Growth hormone peptides are an innovative therapy that boosts the natural human growth hormone production in a person's body. These exciting treatment options help slow down the aging process and give you a chance at restoring your youth.
Sermorelin is a synthetic hormone peptide, like GHRH, which triggers the release of growth hormones. When used under the care of a qualified physician, Sermorelin can help you lose weight, increase your energy levels, and help you feel much younger.
Human growth hormone (HGH) therapy has been used for years to treat hormone deficiencies. Unlike HGH, which directly replaces declining human growth hormone levels, Sermorelin addresses the underlying cause of decreased HGH, stimulating the pituitary gland naturally. This approach keeps the mechanisms of growth hormone production active.
Benefits of Sermorelin include:
Ipamorelin helps to release growth hormones in a person's body by mimicking a peptide called ghrelin. Ghrelin is one of three hormones which work together to regulate the growth hormone levels released by the pituitary gland. Because Ipamorelin stimulates the body to produce growth hormone, your body won't stop its natural growth hormone production, which occurs with synthetic HGH.
Ipamorelin causes growth hormone secretion that resembles natural release patterns rather than being constantly elevated from HGH. Because ipamorelin stimulates the natural production of growth hormone, our patients can use this treatment long-term with fewer health risks.
One of the biggest benefits of Ipamorelin is that it is suitable for both men and women. It provides significant short and long-term benefits in age management therapies, boosting patients' overall health, wellbeing, and outlook on life. When growth hormone is produced by the pituitary gland using Ipamorelin, clients report amazing benefits.
Some of those benefits include:
Whether you are considering our TRT services, HRT for women, or our growth hormone peptide services, we are here to help. The first step to turning back the hand of time starts by contacting Global Life Rejuvenation.
Our friendly, knowledgeable TRT and HRT experts can help answer your questions and walk you through our procedures. From there, we'll figure out which treatments are right for you. Before you know it, you'll be well on your way to looking and feeling better than you have in years!
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November 8, 2023
New York City sneakerheads, rejoice! A new shopping destination is coming to town, courtesy of APL (Athletic Propulsion Labs)—the cult sneaker brand who counts stars like the Kardashians as fans. On November 9th, the footwear label will open its first New York store in the trendy SoHo district, marking its second flagship location worldwide (the first being at The Grove in L.A., where the brand is headquartered).
Launched in 2009, APL founders Ryan and Adam Goldston revolutionized the sneaker market with their assortment of “luxury performance” footwear. They first burst onto the scene with their basketball sneaker, which featured a Load ’N Launch technology that makes wearers jump higher—a construction that got them noticed and even banned by the NBA. Since then, the brand has expanded into other categories such as lifestyle and running shoes, all of which are celebrity favorites (Sofia Richie is a fan, too).
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With their first New York store, the duo will offer their signature assortment of stylish athletic shoes—as well as bring an elevated retail experience to the Manhattan sneaker scene. “We really focused on creating something that you couldn’t find anywhere else,” says Adam. To do so, they created a curated flagship location that displays their product in an artful and interactive way. “People refer to New York as the city that never sleeps, so we want to create this dream state [in the store],” says Ryan. “We wanted the space to feel surreal.”
The almost 4,000-square-foot retail space, for one, is shaped like an amphitheater, with curved walls and basketball stadium-style seating (a nice nod to the brand’s athletic roots). “We started with basketball and performance, so that was a really important touch to us when we were designing the space,” says Ryan. In the back of the store, meanwhile, are five special “vanity rooms” that are lined with different stones such as onyx; They’re perfect for outfit selfies and Instagram photo ops. “Each [room] represents the five boroughs of New York,” says Ryan, while Adam adds, “When you’re [trying on] shoes, you want to see how it all comes together—we wanted to have a full immersive moment.”
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In the store, shoppers can peruse APL’s full collection of men’s, women’s, and kids shoes. “There will be a beautiful balance between our core products, and then seasonal collections that inject color, fun, and patterns into [the mix],” says Ryan. The store will also carry exclusive silhouettes or colorways. For the duo, having these exclusive in-store elements was important. “For us, there’s no substitution for the tangibility of what you can do in person,” says Adam, while Ryan adds, “It creates a connection that's special and deep with the consumer.”
Opening a New York flagship is no small feat for any brand, but for the twin brothers, opening the doors of their SoHo storefront this week is a particularly surreal milestone achievement. “When Ryan and I started APL, our dream was to see one person that we didn’t know wearing APLs,” says Adam. “Now, we see people every day across the world wearing them. It’s the best feeling.” They have even more stores on the horizon, too—hinting at a possible international flagship next. “We definitely want to open up more stores,” says Adam. “But we’ve never been about volume. We've always been about quality—not quantity.”
The insider’s guide to what to shop and how to wear it.
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NEW YORK - Soho House New York is a place for members to relax, eat, drink and meet.With a global chain of hotels and private member clubs that welcome those with a "creative soul" they are now pulling back the curtain on what "members only" life is like.Cowshed Spa at Soho House in Meatpacking is opening their doors to the public.You don’t have to be a member to enjoy the luxurious amenities, facials and massages anymore. The spa is a quiet retreat from city life and the buzz o...
NEW YORK - Soho House New York is a place for members to relax, eat, drink and meet.
With a global chain of hotels and private member clubs that welcome those with a "creative soul" they are now pulling back the curtain on what "members only" life is like.
Cowshed Spa at Soho House in Meatpacking is opening their doors to the public.
You don’t have to be a member to enjoy the luxurious amenities, facials and massages anymore. The spa is a quiet retreat from city life and the buzz of soho house.
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"We call ourselves the calm within the storm of Soho house, literally we are tucked away on the 3rd floor on a calm oasis while there’s a DJ going on in the roof an parties on every floor, and you get to step away from that and enjoy the calm reset," says spa manager Hannah Lennon.
With multiple treatments to pick from one thing remains the same and that is the standard of ingredients in their Cowshed products which are all made from the finest plant extracts and pure essential oils.
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With eight different scents to choose from, you can create a bespoke experience based on your mood.
One of their world-class massage therapist, King Au-Yeung, is a regular Massage therapist at the US Open, providing muscle and tension relief for the highest ranked tennis pros.
He mentions that New Yorkers aren’t too different from athletes in that there is constant stress on your body from just living and dealing with city life.
Anyone can book a treatment at Cowshed.com/spa.
Soho members get 20% off all treatments. If you don’t want to pay for a full membership, their lower tiered friends membership allows you to book hotel rooms at all global Soho Houses and a 15% discount on spa services you can do so at a much cheaper price.
Photo by Gabriele HoltermannRock legend John Mellencamp shows in his exhibit of new portraits at DTR Modern in Soho that he “ain’t even done with the night.”The exhibit, which opened on Nov. 7 at the gallery located at 428 West Broadway, showcase...
Photo by Gabriele Holtermann
Rock legend John Mellencamp shows in his exhibit of new portraits at DTR Modern in Soho that he “ain’t even done with the night.”
The exhibit, which opened on Nov. 7 at the gallery located at 428 West Broadway, showcases a collection of 13 pieces by Mellencamp, who began painting portraits seriously in the 1980s. His work is influenced by German expressionist painters Otto Dix and Max Beckmann.
Avalon Ashley Bellos, gallery director at DTR Modern, said the gallery was excited and honored to host Mellencamp’s “artistic adventure.” Bellos shared that gallery owner Ted Vassilev was instrumental in bringing Mellencamp’s art to DTR Moderne, and the exhibit was highly anticipated.
“We’ve already sold one or two of the work prior to the show, just showing how beautiful his works are, and we’re excited to show that,” Bellos said. “Some of these works are archived from his early days of creating, and then some of them are quite recent.”
Vassilev said Mellencamp’s portraits were nothing short of “incredible.”
“When I first went to see him in his studio in Indiana, we started talking about how we can make things happen,” Vassilev said. “And it took us 12 years, but I’m very happy with the final outcome.”
The selections of portraits on display are strongly influenced by German expressionism. Vassilev said he admires Mellencamp’s art because of the roughness one typically finds in street art.
“In a way, it’s very postmodern in the sense that you can read into the portrait, and you can see that this is almost like a novel,” Vassilev said. “You look in the portrait, and you can see who the person is, and you start reading into the person’s life. What happened before, where the person is right now, and where they’re going to. It’s almost like you are reading a novel. And that’s is a narrative.”
Art critic and curator Eleanor Heartney was impressed with Mellencamp’s portraits, describing his art as expressive and deeply felt.
“I tend to see these things through the lens of art history,” Heartney said. “I see sort of German expressionism. I see Max Beckmann, but also with all the text, I see Basquiat. I see a lot of interesting art historical connotations here. I also see a little bit of Alice Neil. [Mellencamp’s] work comes out of this very kind of emotional side of art history, I would say. It’s not conceptual. It’s deeply felt.”
Heartney said seeing a musician venture into a different art genre didn’t surprise her.
“Obviously, there was still something there from their childhood, from their early training, that they felt they needed to express in this other medium,” Heartney said. “And it’s very different, you know, visual and music are very, very different. But I think maybe the emotional core is the same.”
The Big Apple knows a thing or two about diner culture, and Revelie Luncheonette in NYC’s fashion-forward Soho neighborhood is adding to the list of must-visit diners in the city.In an unassuming Prince Street storefront, this retro eatery and bar reimagines classic diners with French-American cuisine. Helmed by the team behind downtown Manhattan’s 47-year-old Raoul...
The Big Apple knows a thing or two about diner culture, and Revelie Luncheonette in NYC’s fashion-forward Soho neighborhood is adding to the list of must-visit diners in the city.
In an unassuming Prince Street storefront, this retro eatery and bar reimagines classic diners with French-American cuisine. Helmed by the team behind downtown Manhattan’s 47-year-old Raoul’s, it exudes the same energy in a casual yet elevated setting.
Inside the 1920s-inspired luncheonette, Art Deco-influenced design constructs the intimate space: retro vinyl banquettes, original mosaic-tile floors, and textured tin accents set the scene. A classic bar front swathed in dark wood and a shiny pearl-white countertop is reminiscent of teenagers slipping into the diner for a late-night soda pop or cherry-on-top milkshake.
To match the laidback ambiance, acclaimed Raoul’s Chef David Honeysett whips up casual American dishes infused with French techniques: think boiling French Onion Soup with croutons and Comte and Chicken Cordon Bleu with ham and gruyere. We highly recommend ordering the Green Chile Cheeseburger Spring Rolls as an appetizer. The Iceberg Wedge with Roquefort and bacon or the Baby Kale Caesar with pecorino cheese pair nicely with their soup of the day, too.
For heartier plates, there’s a selection of burgers and sandwiches, such as a Classic Burger served with shredded lettuce, tomato, red onion, American cheese, and mayonnaise, and a Patty Melt comprised of rye sourdough and caramelized onions. The Lobster Roll served with house-made potato chips caught our utmost attention. And if you’re in the mood to have breakfast for dinner, an Omelette All Day comprises French ham, Comté cheese, and a green side salad. We didn’t forget their lineup of homemade crinkle-cut fries and haystack zucchini, either.
Since the restaurant is a modern rendition of America’s nostalgic soda fountains, there’s an assemblage of specialty sodas, including Cherry Cola, Vanilla Coke, and Root Beer, all of which can seamlessly turn into mouthwatering ice cream floats. Its traditional diner roots shine through with its slurp-worthy cherry-topped milkshakes and ice cream sundaes made with chocolate, strawberry, vanilla, and pistachio scoops. True sweet-tooth diners will indulge in the warm, homemade Apple Strudel.
Karim Raoul and Jillian Fracassi, a husband-and-wife team who are the second-generation owners of both Revelie Luncheonette and Raoul’s, named Revelie after their daughters, Reve and Amelie, embodying the essence of family-driven, heartfelt New York City diner culture serving exceptional classic cuisine.
Location: Soho, New York City
Address: 179 Prince Street, New York, N.Y. 10012
Cuisine: French-American
Price Point: $$
Takes Reservations: Walk-ins only
The vibe: A modern take on the traditional American diner in NYC’s buzzy Soho neighborhood.
Our favorite thing on the menu: We loved the French Onion Soup, but the Green Chile Cheeseburger Spring Rolls blew everything out of the water.
The attire: Casual
Breakfast, Lunch, or Dinner: Open seven days a week from 11 a.m. to 11 p.m. for breakfast, brunch, lunch, and dinner.
Embracing sustainability, style, and comfort has become the mantra of today's discerning shoppers. Vivaia, a direct-to-consumer brand at the forefront of this movement, has garnered acclaim for embodying these values in its footwear. Today, Friday, October 6th, the brand is launching its first US physical retail pop-up in New York City's iconic SoHo at 89 Crosby St and will be open until Sunday, October 22nd."Our decision to open an experiential pop-up store was driven by our desire for a more intimate conne...
Embracing sustainability, style, and comfort has become the mantra of today's discerning shoppers. Vivaia, a direct-to-consumer brand at the forefront of this movement, has garnered acclaim for embodying these values in its footwear. Today, Friday, October 6th, the brand is launching its first US physical retail pop-up in New York City's iconic SoHo at 89 Crosby St and will be open until Sunday, October 22nd.
"Our decision to open an experiential pop-up store was driven by our desire for a more intimate connection with our customers. After three years of digital engagement and valuable insights from our Japan pop-up, we're eager to meet our customers face-to-face and let them experience our shoes firsthand," shared Jeff Chan, cofounder of Vivaia.
The brand's sales are exclusively online – no wholesale or other retail locations. However, the company anticipates a threefold growth year-over-year this year. It's growing significantly, some of which can be attributed to the mass celebrity support, with women like Katie Holmes and Selena Gomez wearing its shoes.
The NYC store space is about 2,000 square feet and features over 100 styles showcased on floor-to-ceiling custom-made displays. Shoppers are greeted by a V-shaped window display of Vivaia shoes as they enter the store. NYC-exclusive styles are available to shoppers, canvas storage bags for those who purchase more than two pairs of shoes, and photo ops with a one-of-a-kind NYC and Vivaia skyline photo wall. The store was designed with Vivaia by Qwarch Studio and is just the beginning of the brand's entrance into the US retail market.
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"We collaborated with VIVAIA to craft the interior design to convey a sense of subtle warmth and tactile pleasure, aligning with the unique sensation of wearing our shoes, stated Quin Wu, founder of Qwarch Studio, adding that "notably, we've incorporated recycled fabric and wood from previous projects into our display system, echoing Vivaia's ethos of repurposing materials into something both functional and beautiful. Despite the ephemeral nature of a pop-up store, our aim is to offer a lasting brand experience, leaving a memorable impression on anyone who steps inside."
The design intentionally aligns with brand values while creating a memorable and unique shopper experience.
Vivaia is one of many international brands that have opened stores in the US market over the last year. For instance, Astrid & Miyu launched its first store in NYC last year and recently opened its second location in the city on Bleecker St. in the West Village. Another example is Sunspel, a luxury British heritage brand, which opened its second US store earlier this year in Manhattan's Upper East Side.
New York City does appear to be the first stop for many of these international brands, likely driven by its large population, diverse culture, and tourist draw. Similarly, Los Angeles tends to be the next stop. Vivaia has plans for a pop-up in LA and other wholesale collaborations in various cities across the US.
For a company just starting to build its name in the US market, physical retail is an excellent opportunity to reach shoppers transactionally and for brand awareness. A 2019 survey by ICSC found that opening a new store in a market leads to a 37% average increase in web traffic. More specifically, 80% of the store openings studied resulted in some gain to the retailer's web traffic. Therefore, a store can bring in new revenue and boost brand awareness in a new market.
Looking ahead, Vivaia envisions an expansive journey in the US retail landscape. "Stores, both pop-up and permanent ones, play a crucial role in our long-term growth strategy. They provide an invaluable platform for face-to-face communication with our customers, which is not just about selling shoes but learning directly from our customers about their needs, preferences, and feedback," said Chan. The stores can increase brand awareness and act as a valued platform for customer interaction.
With this ethos, Vivaia is ready to open more pop-up stores across the US and potentially establish permanent retail spaces over the next few years. As Chan aptly puts it, "The goal is to be where our customers are, to better serve them, and to continue to learn from them."
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Correction, October 6th, 2023: A previous version of this article stated Vivaia was based in the UK. They have an office in the country, but their HQ is in China.
