Aging is inevitable, and for many, it signals the beginning of a new chapter - one where you cross off bucket list items and live life to the fullest, on your own terms. However, for some men, aging is a horrible prospect, filled with chronic fatigue, irritability, and inability to perform in the bedroom. If you're concerned about life in middle age and beyond, we've got great news: there are easy, proven steps that you can take to help stop the negative effect of aging.
Global Life Rejuvenation was founded to give men a new lease on life - one that includes less body fat, fewer mood swings, and more energy as you age. If you're ready to look and feel younger, it's time to consider TRT (testosterone replacement therapy), and growth hormone peptides. These therapies for men are effective, safe, and customized to fit your goals, so you can keep loving life as you get older.
TRT, and growth hormone peptide therapies bridge the gap between your old life and the more vibrant, happier version of you. With a simple click or call, you can be well on your way to a brighter future. After all, you deserve to be the one in charge of your wellness and health. Now, you have the tools to do so - backed by science and applied by our team of TRT and HRT experts with more than 13 years of experience.
For men, getting older comes with its perks, like living life on their own terms and not having to "sweat the small stuff" day in and day out. At the same time, there are aspects of aging that men dread, like hormonal changes. Yes, you read that right – men, not just women, go through hormonal changes as they age. For men, the biggest change involves a drop in testosterone.
Lower levels of testosterone can wreak havoc on a male's mind and body and when left untreated, can result in symptoms like:
Those symptoms are concerning, but with testosterone replacement therapy and anti-aging medicine, many males improve their quality of life with age. The good news is that TRT and anti-aging meds aren't only reserved for "old guys." In fact, there's no magic age at which men should start thinking about hormone replacement therapy. Everyone's body is different, so if you're experiencing the above conditions in your mid-30s, TRT could be a viable solution when you consult with a doctor.
Testosterone is a crucial hormone for men and plays an important role throughout the male lifespan. Most of a male's testosterone is produced through the testicles. Also called the male sex hormone, testosterone starts playing its part during puberty.
When a male goes through puberty, testosterone helps males develop:
As boys turn to men and men grow older, testosterone levels deplete naturally. Sometimes, events like injuries and chronic health conditions like diabetes can lower testosterone levels. Unfortunately, when a man loses too much T, it results in hypogonadism. When this happens, the testosterone must be replaced, or the male will suffer from symptoms like muscle loss, low libido, and even depression.
TRT is exactly what it sounds like: a treatment option for men that replaces testosterone so that your body regulates hormones properly and restores balance to your life. Also called androgen replacement therapy, TRT alleviates the symptoms that men experience with low T.
Originally lab-synthesized in 1935, testosterone has grown in popularity since it was produced. Today, TRT and other testosterone treatments are among the most popular prescriptions in the U.S.
Without getting too deep into the science, TRT works by giving your body the essential testosterone it needs to function correctly. As the primary androgen for both males and females, testosterone impacts many of the body's natural processes – especially those needed for overall health. For example, men with low T are more prone to serious problems like cardiovascular disease and even type-2 diabetes.
When your body quits making enough testosterone, it causes your health to suffer until a solution is presented. That's where TRT and anti-aging medicine for men can help. TRT helps balance your hormones and replenish your depleted testosterone. With time, your body will begin to heal, and many symptoms like low libido and irritability begin to diminish.
For men, aging is the biggest contributor to lower testosterone levels, though there are other causes like obesity, drug abuse, testicular injuries, and certain prescribed medications. Sometimes, long-term health conditions like AIDS, cirrhosis of the liver, and kidney disease can lower testosterone levels.
When a man's testosterone levels drop significantly, it alters his body's ratio of estrogen and testosterone. Lower testosterone levels cause more abdominal fat, which in turn results in increased aromatase, which converts even more testosterone into estrogen.
If you're concerned that you might have low T, you're not alone. Millions of men in the U.S. feel the same way. The best way to find out if your testosterone is low is to get your levels tested.
For sustainable testosterone replacement therapy benefits, you must consult with hormone doctors and experts like those you can find at Global Life Rejuvenation. That way, you can find the root cause of your hormone problems, and our team can craft a personalized HRT plan tailored to your needs.
Are you used to blasting through a productive day and accomplishing all your daily goals? Do you find yourself losing muscle mass and the craving to be intimate with your partner? Does your partner complain about how irritable you have become? If you're not usually a curmudgeon, your body could be giving you a sign. It could be time to speak with a doctor about TRT and anti-aging medicine for men in Soho, NY.
If you're experiencing any of the following symptoms, you might be battling against low testosterone:
One of the most common reasons that men choose TRT is because they have lost that "spark" with their partner. It's not easy for a man to hear that they're not performing like they used to. Intimacy is a powerful part of any relationship. When a once-healthy sex life dwindles, it can cause serious relationship issues.
The good news is that low libido doesn't have to be a permanent problem. TRT and anti-aging medicines help revert hormone levels back into their normal range. When this happens, many men have a more enjoyable life full of intimacy and sex drive.
Weak erections – it's an uncomfortable subject for many men in the U.S. to talk about. It's even worse to experience first-hand. You're in the midst of an intimate moment, and you can't do your part. Despite being perfectly normal, many men put blame and shame upon themselves when they can't achieve an erection. And while the inability to perform sexually can be caused by poor diet, obesity, and chronic health conditions, low testosterone is often a contributing factor.
Fortunately, weak erections are a treatable condition. The best way to regain your confidence and ability in bed is to speak with your doctor. Once any underlying conditions are discovered, options like TRT may be the best course of treatment.
Hair Loss
Do you find it harder and harder to work out and lift weights in the gym? Are you having problems lifting heavy items that you once had no problem lifting?
Recent studies show that when men are inactive, they lose .5% of muscle strength every year, from ages 25 to 60. After 60, muscle loss doubles every decade. While some muscle loss is common as men age, a significant portion can be tied to low testosterone levels. When a man's T levels drop, so does his muscle mass.
Testosterone is a much-needed component used in gaining and retaining muscle mass. That's why many doctors prescribe TRT Soho, NY, for men having problems with strength. One recent study found that men who increased their testosterone levels using TRT gained as much as 2.5 pounds of muscle mass.
Whether your gym performance is lacking, or you can't lift heavy items like you used to, don't blame it all on age. You could be suffering from hypogonadism.
If you're like millions of other men in their late 20s and 30s, dealing with hair loss is a reality you don't want to face. Closely related to testosterone decline and hormone imbalances, hair loss is distressing for many men. This common symptom is often related to a derivative of testosterone called DHT. Excess amounts of DHT cause hair follicles to halt their production, causing follicles to die.
Because hair located at the front and crown is more sensitive to DHT, it grows slower than other follicles and eventually stops growing permanently. Thankfully, TRT and anti-aging treatments for men in Soho, NY, is now available to address hair loss for good.
While it's true that you can't change your genes, you can change the effects of low testosterone on your body. Whether you're suffering from thinning hair or hair loss across your entire head, TRT and other hormone therapies can stop hair loss and even reverse the process.
Also called "man boobs," gynecomastia is essentially the enlargement of male breast tissue. This increase in fatty tissue is often caused by hormonal imbalances and an increase in estrogen. For men, estrogen levels are elevated during andropause. Also called male menopause, andropause usually happens because of a lack of testosterone.
If you're a man between the ages of 40 and 55, and you're embarrassed by having large breasts, don't lose hope. TRT is a safe, effective way to eliminate the underlying cause of gynecomastia without invasive surgery. With a custom HRT and fitness program, you can bring your testosterone and estrogen levels back to normal before you know it.
Decreased energy was once considered a normal part of aging. Today, many doctors know better. Advances in technology and our understanding of testosterone show that low T and lack of energy often go hand-in-hand.
If you're struggling to enjoy activities like playing with your kids or hiking in a park due to lack of energy, it could be a sign of low T. Of course, getting tired is perfectly normal for any man. But if you're suffering from continual fatigue, a lack of enjoyment, or a decrease in energy, it might be time to speak with a doctor.
Whether you're having a tough time getting through your day or can't finish activities you used to love, TRT could help.
A study from 2011 showed that men who lose a week's worth of sleep can experience lowered testosterone levels – as much as 15%, according to experts. Additional research into the topic found almost 15% of workers only get five hours of sleep (or less) per night. These findings suggest that sleep loss negatively impacts T levels and wellbeing.
The bottom line is that men who have trouble sleeping often suffer from lower testosterone levels as a result. If you find yourself exhausted at the end of the day but toss and turn all night long, you might have low T.
TRT and anti-aging medicines can restore your T levels back to normal, which can help you sleep better with proper diet and exercise.
You're feeling down about everything, and there's no solid explanation for why you're in such a crummy mood. Your daily life is great and full of success, but you can't help but feel unexcited and unmotivated. If you're experiencing symptoms like these, you may be depressed – and it may stem from low testosterone.
A research study from Munich found that men with depression also commonly had low testosterone levels. This same study also found that depressed men had cortisol levels that were 67% higher than other men. Because higher cortisol levels lead to lower levels of testosterone, the chances of severe depression increase.
Depression is a very real disorder and should always be diagnosed and treated by your doctor. One treatment option gaining in popularity is TRT for depression. Studies show that when TRT is used to restore hormone levels, men enjoy a lighter, more improved mood. That's great news for men who are depressed and have not had success with other treatments like anti-depression medicines, which alter the brain's chemistry.
Ask anyone over the age of 50 how their memory is, and they'll tell you it wasn't what it used to be. Memory loss and lack of concentration occur naturally as we age – these aren't always signs of dementia or Alzheimer's.
However, what many men consider a symptom of age may be caused by low testosterone. A 2006 study found that males with low T levels performed poorly on cognitive skill tests. These results suggest that low testosterone may play a part in reducing cognitive ability. If you're having trouble staying on task or remembering what your schedule is for the day, it might not be due to your age. It might be because your testosterone levels are too low. If you're having trouble concentrating or remembering daily tasks, it could be time to talk to your doctor.
Why? The aforementioned study found that participating men experienced improved cognitive skills when using TRT.
Even though today's society is more inclusive of large people, few adults enjoy gaining weight as they age. Despite their best efforts, many men just can't shed the extra pounds around their midsections, increasing their risk of heart disease and cancer.
Often, male weight gain is caused by hormone imbalances that slow the metabolism and cause weight to pile on. This phase of life is called andropause and happens when there is a lack of testosterone in the body. Couple that with high cortisol levels, and you've got a recipe for flabby guts and double chins.
Fortunately, TRT treatments and physician-led weight loss programs can correct hormone imbalances and lead to healthy weight loss for men.
The benefits of hormone replacement therapy for men are numerous. TRT not only grants relief from low-T symptoms but can help give protection against age-related diseases. Additionally, doctors now recognize male testosterone as an important role in alleviating depression.
Some of the most exciting benefits of TRT can include:
Because men do not go through a specific period of hormonal changes like women do (called menopause), many doctors refer to "male menopause" as androgen decline. This is just another term for low testosterone, but like female menopause, the symptoms can be serious and affect your quality of life.
The best way to fight back against male menopause is with male HRT treatment from Global Life Rejuvenation. We provide the following HRT treatments for men:
Our treatment options are personalized for your body and are available as creams, gels, injectables, and implantable pellets. To find out if testosterone replacement therapy is safe for you, contact Global Life Rejuvenation today to schedule your comprehensive testing and anti-aging treatment consultation.
Growth hormone peptides are an innovative therapy that boosts the natural human growth hormone production in a person's body. These exciting treatment options help slow down the aging process and give you a chance at restoring your youth.
Sermorelin is a synthetic hormone peptide, like GHRH, which triggers the release of growth hormones. When used under the care of a qualified physician, Sermorelin can help you lose weight, increase your energy levels, and help you feel much younger.
Human growth hormone (HGH) therapy has been used for years to treat hormone deficiencies. Unlike HGH, which directly replaces declining human growth hormone levels, Sermorelin addresses the underlying cause of decreased HGH, stimulating the pituitary gland naturally. This approach keeps the mechanisms of growth hormone production active.
Benefits of Sermorelin include:
Ipamorelin helps to release growth hormones in a person's body by mimicking a peptide called ghrelin. Ghrelin is one of three hormones which work together to regulate the growth hormone levels released by the pituitary gland. Because Ipamorelin stimulates the body to produce growth hormone, your body won't stop its natural growth hormone production, which occurs with synthetic HGH.
Ipamorelin causes growth hormone secretion that resembles natural release patterns rather than being constantly elevated from HGH. Because ipamorelin stimulates the natural production of growth hormone, our patients can use this treatment long-term with fewer health risks.
One of the biggest benefits of Ipamorelin is that it is suitable for both men and women. It provides significant short and long-term benefits in age management therapies, boosting patients' overall health, wellbeing, and outlook on life. When growth hormone is produced by the pituitary gland using Ipamorelin, clients report amazing benefits.
Some of those benefits include:
Whether you are considering our TRT services, HRT for women, or our growth hormone peptide services, we are here to help. The first step to turning back the hand of time starts by contacting Global Life Rejuvenation.
Our friendly, knowledgeable TRT and HRT experts can help answer your questions and walk you through our procedures. From there, we'll figure out which treatments are right for you. Before you know it, you'll be well on your way to looking and feeling better than you have in years!
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Federico Pignatelli alleges billionaire caused safety issues, structural damageUPDATED May 25, 12:15 p.m.: What is he, some kinda wiseguy?That’s what Federico Pignatelli della Leonessa wants to know about hedge fund titan Ray Dalio, according to the New York Times.The neighbors are facing off over Dalio’s right to build a penthouse, deck and perg...
Federico Pignatelli alleges billionaire caused safety issues, structural damage
UPDATED May 25, 12:15 p.m.: What is he, some kinda wiseguy?
That’s what Federico Pignatelli della Leonessa wants to know about hedge fund titan Ray Dalio, according to the New York Times.
The neighbors are facing off over Dalio’s right to build a penthouse, deck and pergola rising up to 15 feet over the rooftop at 260 West Broadway in the SoHo-Cast Iron Historic District Extension.
The project is above a sixth-floor apartment the billionaire hedge fund legend’s family has lived for years. Pignatelli, who lives next door, claims the weight of the structure is crushing his apartment and construction has endangered the structural integrity of the building.
“I’m Italian, Ray’s Italian, we’re neighbors!” Pignatelli, the Rome-born founder of Pier 59 Studios, told the Times. “We should be respecting each other and helping each other, but he’s incredibly arrogant.”
Nobody has been whacked over the issue, which Pignatelli said he discovered upon returning to his New York property in May 2021. Instead, the dispute has played out through polite, but persistent, text messages before a legal filing.
After a year of texting the co-op board president, Pignatelli filed a lawsuit in March 2022 against Dalio, several of his family members, the board of the building co-op and the president of the board.
Pignatelli’s assistant has chronicled the alleged damage, including a door no longer closing correctly, crumbling paint on his brick walls, cracks in the walls and tilting wood columns. A housekeeper once arrived at the apartment to find a large mirror panel in shards in the bathroom.
Pignatelli has felt more urgency for the case after a Lower Manhattan parking garage collapsed in April, killing one person. He believes the added structure on the roof posts a similar risk to the apartment building.
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A spokesperson for the Department of Buildings told the Times the structure “did not fully comply” with plans the city approved, “but did not observe any structurally hazardous conditions.”
Dalio, the founder of Bridgewater, the world’s largest hedge fund, has denied any wrongdoing.
“My sincere desire was to be generous with you,” he texted Pignatelli in a message viewed by the Times. “It’s clear that what you and I think is reasonable is irreconcilable so those in the legal system will be the judges.”
Dalio offered to hire a third-party inspector to assess the structure, but Pignatelli hired his own structural engineer, who found two of the eight steel connectors holding up Dalios’ deck were resting on timber columns within Pignatelli’s apartment.
After a complaint to 311 that the job was not up to code, an inspector issued an immediate stop work order.
The Department of Buildings found the work was not being done according to plans, a person familiar with the situation told The Real Deal. But a follow-up investigation in response to a complaint over the stop work order found no work was being done, meaning the order was not being violated.
— Harrison Connery
New York
Meet me in the courtroom: Strokes’ bassist sued in co-op dispute
Chicago
Continental Realty sues DiMucci over leasing costs in $94M retail deal
New York
This article has been updated with additional information about an inspection into the stop work order.
La Cabra, the buzzy Nordic coffee roaster that touched down with its first U.S. location in the East Village back in 2021, has opened another location. As previously reported, La Cabra, routinely considered to serve some of the city’s best coffee and ...
La Cabra, the buzzy Nordic coffee roaster that touched down with its first U.S. location in the East Village back in 2021, has opened another location. As previously reported, La Cabra, routinely considered to serve some of the city’s best coffee and cardamom buns, had a second Manhattan location in the works at 284 Lafayette Street, near Jersey Street. As of this week the new location has debuted, with a grand opening set for Friday, May 26.
Greenpoint artisanal Korean rice wine producers, Hana Makgeolli will participate in the second annual Fermentation Festival hosted by Brooklyn Cider House at Twin Star Orchards, in New Paltz, New York. Held on June 17, the event features a roster of fermentation products to taste and learn more about, as well as live music all day, wood-fired pizzas, and burgers. Tickets are online.
Bushwick indie cinema Light Industry is hosting a dinner inspired by Marguerite Duras, the French experimental filmmaker, at Greenpoint provisions and cookbook shop Archestratrus. The dinner on June 14 includes a French menu; tickets can be purchased online for $250 a pop.
Vegan Sichuan restaurant Spicy Moon, which also has locations in the East and West Village, has opened a new location at 265 Bowery, between Stanton and Houston streets, according to EV Grieve. It’s biggest location yet also has a full bar that will operate as a coffee shop by day, as well as an entertainment venue.
PIOMBO, a sportswear brand owned by Italian apparel giant OVS, has opened a flagship at 149 Spring Street in New York’s SoHo. The 1,550-square-foot store is the brand’s first location in the U.S.OVS is a big player in Italy both as a retailer and manufacturer. The company also owns Stefanel and Baby Angels by Elio Fiorucci.The collection OVS has launched with Massimo Piombo – who was originally known for his very dapper, very expensive menswear collections – has arrived in the flagship, which is painted ...
PIOMBO, a sportswear brand owned by Italian apparel giant OVS, has opened a flagship at 149 Spring Street in New York’s SoHo. The 1,550-square-foot store is the brand’s first location in the U.S.
OVS is a big player in Italy both as a retailer and manufacturer. The company also owns Stefanel and Baby Angels by Elio Fiorucci.
The collection OVS has launched with Massimo Piombo – who was originally known for his very dapper, very expensive menswear collections – has arrived in the flagship, which is painted a distinctive shade known as PIOMBO sky blue, from the walls to the floor and ceiling, including fixtures, creating a rich canvas for the brand’s bold colors.
PIOMBO’s first location in the U.S. kicks off the start of a worldwide retail expansion with a series of international openings slated for Madrid and Paris coming soon.
“We chose three capital cities that are channeling the desire to be out and about and transforming that desire into pure energy,” said Stefano Beraldo, CEO of OVS SpA Travel. “These cities are the catalysts of change, creating a new language in fashion and lifestyle. They’re all vibrant locations that will be the perfect homes for the extraordinary PIOMBO Collections.
“The combination of Massimo Piombo’s creative talent and the cutting-edge production capabilities of OVS results in a singular balance of designer quality and style at extraordinary prices,” Beraldo added. “The inspiration that goes with it is at the heart of Massimo Piombo’s designs. His men’s and women’s collections are journeys within themselves, characterized by the designer’s unique talent for creating infinite wardrobe options – jackets, dresses, T-shirts, button down shirts, pants, and skirts – pieces distinctive enough on their own, they also work together as essential closet staples.”
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Beraldo said the brand is exploring wholesale opportunities before opening additional stores in the U.S.
“This is the signature style of the PIOMBO collections, which were born and created in Italy, destined to travel the world,” said Massimo Piombo, creative director of the signature collection. “I design my collections for everyone. My biggest goal is to inspire and encourage customers to let their imaginations run free. Italian style and its infinite variety infuse my creations: art, travel, culture, rooted in the beauty of my country. We chose Spring Street as our New York location, because it’s a dynamic cosmopolitan setting that encourages exploration and curiosity.”
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The New York store was conceived with attention to both natural and recycled materials, in the spirit of sustainability. With his signature PIOMBO sky blue, the designer’s goal was to create a space that is both striking and inviting – just like his designs. The store is a welcoming meeting point where consumers can see, touch, and feel the product in a space that encourages conversation and evokes inspiration. In fact, the brand’s tag line is PIOMBO, “an Italian conversation.”
The store is now merchandised for summer, its vast assortment riffing on PIOMBO sky blue. The flagship’s assortment is refreshed weekly thanks to OVS’s impressive manufacturing capabilities. Top sellers include cotton sweaters in a rainbow of bright colors and linen button-down shirts. Consumers are impressed and surprised by the price point and tailoring, the strong colors and sartorial pieces like the women’s trench coats.
Rendered in monochrome, the store is an ideal setting for the vibrant colors, patterns, and variations of the PIOMBO collections. PIOMBO is the essence of “Italian style” with a touch of magic, said Beraldo. “It’s a world of unexpected combinations, both eclectic and elegant, intelligent and playful, classic and creative with a focus on quality and fit, simplicity and a sustainably conscious approach.”
The energy in INTER_, Manhattan’s newest art experience, feels more like a meditation retreat than a typical gallery—and that’s by design.The experiential, multi-sensory museum now open in Soho invites visitors into a heightened state of contemplative awareness through a sound bath, light installations and aspects of meditation all combined with interactive digital art. INTER_ opened in a beta version in November 2022 and refined the experience up...
The energy in INTER_, Manhattan’s newest art experience, feels more like a meditation retreat than a typical gallery—and that’s by design.
The experiential, multi-sensory museum now open in Soho invites visitors into a heightened state of contemplative awareness through a sound bath, light installations and aspects of meditation all combined with interactive digital art. INTER_ opened in a beta version in November 2022 and refined the experience up until its official opening on May 19, 2023.
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After a orientation where you can can share something you want to let go of, visitors head up a trippy illuminated escalator. They'll hand out 3D glasses, which makes the lighting look even wilder.
Next, inside a massive dome dubbed INTER_sensory, abstract digital art fills the walls with images evoking natural phenomena like earth, fire and water. A stirring ambient soundtrack pairs with 360-degree projections that respond to visitors’ movements. At one point, bubbles even cascade down from the ceiling. Audio cues offer a reminder to stay present: "Leave your worries behind," a voice recites. "Remember to look around and appreciate the small details of the world," the voice encourages. Similar to a meditative experience, the audio track also encourages visitors to stay curious, be aware and let the sights come and go.
With the awakened state achieved inside the dome, you'll next head through a floral tunnel an into a space with several interactive display screens. At one titled Influence, for example, a sign reads "you have agency over your own reality." You can then press a button and see your shape shift on the screen.
Also don't miss the infinity room and a water installation controlled by turning crystal balls where you're encouraged to set an intention and use the powerful vibrations there to help manifest it.
Other activities include a cavernous volcano-esque basement, a place to reflect on what you're grateful for, a gong room where music plays while the floor vibrates and finally a bright white gallery space exploring the collective memory of the experience. There's also a photobooth, so you can snap a few pictures to take the memories with you.
The little details throughout the space make the experience truly shine. For example, the digital artwork is generative, meaning you’ll never see the same visuals twice, the INTER_ team explained. As for the audio experience, everything in the upstairs of the space is presented in the key of C, while everything downstairs is in D-sharp to make all of the sounds harmonious, INTER_'s creator and creative director Pete Sax said.
A longtime artist, musician and meditation teacher, Sax started making interactive art during the pandemic with Chemistry Creative, then got connected INTER_. As creative director, Sax said he wants people to “leave with a simple connected feeling and a joyful feeling.”
Stepping inside INTER_ from the busy intersection of Broadway and Canal feels like entering another world, one that’s quieter, gentler and indeed joyful.
INTER_ is now open at 415 Broadway. Tickets—which start at $36 for adults and $27 for kids 12 and under—can be purchased here. (Time Out readers get a discount with code TIMEOUT15.)
“Come for the shoes, stay for the experience.”That’s Alexandre Birman’s mantra for his new Schutz flagship in the heart of New York’s Soho neighborhood. The location, which opened at 540 Broadway last week, was built out and opened in a matter of weeks to capitalize on the arrival of high tourist season in the city.More from Footwear News“This was a big dream for me, and there was so much energy around it,” said Birman, the CEO of Arezzo & Co.The...
“Come for the shoes, stay for the experience.”
That’s Alexandre Birman’s mantra for his new Schutz flagship in the heart of New York’s Soho neighborhood. The location, which opened at 540 Broadway last week, was built out and opened in a matter of weeks to capitalize on the arrival of high tourist season in the city.
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“This was a big dream for me, and there was so much energy around it,” said Birman, the CEO of Arezzo & Co.
The ambitious executive, who launched Schutz when he was 19, said the new boutique represents a major step in the Brazilian brand’s American expansion efforts. Not only will it fuel DTC sales, both in-store and online, Birman said, but the store will be a crucial tool to help tell the label’s story in a way it hasn’t yet been told stateside.
The location, formerly a Steve Madden flagship, comprises 1,700 square feet of shopping space and an additional 2,000-square-foot storage space. All told, it can house about 25,000 pairs of shoes in the back of house.
The location is grouped into distinct categories: The front features a lounge-like area — decked out with custom Brazilian furniture — that plays up the most glamorous styles first, including the Amelia sandal and an exclusive wedge. In the center, natural styles focusing on cork and raffia are on display. And in the back, core looks are showcased on a display wall that features the Maryana boot and Ariella sandal.
Courtesy of Schutz
New and exclusive product will be rotated into the assortment, priced from $98 to $278, every four weeks — and Birman believes that freshness, combined with a focus on customer service, will help the brand stand out in a competitive retail climate.
The founder estimates that the foot traffic in Soho is about 15 times higher than in the , where the current Schutz flagship is housed. “The Uptown girl was buying, but we were not reaching the younger Schutz [shopper],” Birman said. “Here, there are thousands of [customers] on this street every day.” (The Madison Avenue shop will close later this year, as the building where it is located undergoes a broader redevelopment.)
In the meantime, the executive is staging Arezzo & Co.’s second in Brazil this week to kick off the new sales season. And he heads to Italy at the end of the month to visit factories there. The company acquired the made-in-Italy Paris Texas brand in March and is now expanding its production base in Italy to make select Birman styles.
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