Aging is inevitable, and for many, it signals the beginning of a new chapter - one where you cross off bucket list items and live life to the fullest, on your own terms. However, for some women, aging is a horrible prospect, filled with chronic fatigue, irritability, and inability to perform in the bedroom. If you're concerned about life in middle age and beyond, we've got great news: there are easy, proven steps that you can take to help stop the negative effect of aging.
Global Life Rejuvenation was founded to give women a new lease on life - one that includes less body fat, fewer mood swings, and more energy as you age. If you're ready to look and feel younger, it's time to consider HRT (hormone replacement therapy), and growth hormone peptides. These therapies for men and women are effective, safe, and customized to fit your goals, so you can keep loving life as you get older.
HRT, and growth hormone peptide therapies bridge the gap between your old life and the more vibrant, happier version of you. With a simple click or call, you can be well on your way to a brighter future. After all, you deserve to be the one in charge of your wellness and health. Now, you have the tools to do so - backed by science and applied by our team of HRT experts with more than 13 years of experience.
As women age, their hormones begin to go through changes that affect their day-to-day lives. For women, hormone deficiency and imbalance usually occur during menopause and can cause chronic fatigue, hot flashes, and mood swings, among other issues. Hormone replacement therapy helps correct hormone imbalances in women, helping them feel more vibrant and virile as they age.
Often, HRT treatments give patients enhanced quality of life that they didn't think was possible - even in their 60's and beyond.
The benefits for women are numerous and are available today through Global Life Rejuvenation.
As women age, their bodies begin to go through significant changes that affect their quality of life. This change is called menopause and marks the end of a woman's menstrual cycle and reproduction ability. Though there is no specific age when this change occurs, the average age of menopause onset is 51 years old. However, according to doctors, menopause officially starts 12 months after a woman's final period. During the transition to menopause, women's estrogen and other hormones begin to deplete.
As that happens, many women experience severe symptoms. These symptoms include:
The symptoms of hormone deficiency can be concerning and scary for both women and their spouses. However, if you're getting older and notice some of these symptoms, there is reason to be hopeful. Hormone replacement therapy and anti-aging medicine for women can correct imbalances that happen during menopause. These safe, effective treatments leave you feeling younger, healthier, and more vibrant.
The most common reason for menopause is the natural decline in a female's reproductive hormones. However, menopause can also result from the following situations:
Oophorectomy: This surgery, which removes a woman's ovaries, causes immediate menopause. Symptoms and signs of menopause in this situation can be severe, as the hormonal changes happen abruptly.
Chemotherapy: Cancer treatments like chemotherapy can induce menopause quickly, causing symptoms to appear shortly after or even during treatment.
Ovarian Insufficiency: Also called premature ovarian failure, this condition is essentially premature menopause. It happens when a woman's ovaries quit functioning before the age of 40 and can stem from genetic factors and disease. Only 1% of women suffer from premature menopause, but HRT can help protect the heart, brain, and bones.
For many women, menopause is a trying time that can be filled with many hormonal hurdles to jump through. A little knowledge can go a long way, whether you're going through menopause now or are approaching "that" age.
Here are some of the most common issues that women experience during menopause:
If you're a woman going through menopause and find that you have become increasingly depressed, you're not alone. It's estimated that 15% of women experience depression to some degree while going through menopause. What many women don't know is that depression can start during perimenopause, or the years leading up to menopause.
Depression can be hard to diagnose, especially during perimenopause and menopause. However, if you notice the following signs, it might be time to speak with a physician:
Remember, if you're experiencing depression, you're not weak or broken - you're going through a very regular emotional experience. The good news is that with proper treatment from your doctor, depression isn't a death sentence. And with HRT and anti-aging treatment for women, depression could be the catalyst you need to enjoy a new lease on life.
Hot flashes - they're one of the most well-known symptoms of menopause. Hot flashes are intense, sudden feelings of heat across a woman's upper body. Some last second, while others last minutes, making them incredibly inconvenient and uncomfortable for most women.
Symptoms of hot flashes include:
Typically, hot flashes are caused by a lack of estrogen. Low estrogen levels negatively affect a woman's hypothalamus, the part of the brain that controls body temperature and appetite. Low estrogen levels cause the hypothalamus to incorrectly assume the body is too hot, dilating blood vessels to increase blood flow. Luckily, most women don't have to settle for the uncomfortable feelings that hot flashes cause. HRT treatments for women often stabilize hormones, lessening the effects of hot flashes and menopause in general.
Mood swings are common occurrences for most people - quick shifts from happy to angry and back again, triggered by a specific event. And while many people experience mood swings, they are particularly common for women going through menopause. That's because, during menopause, the female's hormones are often imbalanced. Hormone imbalances and mood swings go hand-in-hand, resulting in frequent mood changes and even symptoms like insomnia.
The rate of production of estrogen, a hormone that fluctuates during menopause, largely determines the rate of production the hormone serotonin, which regulates mood, causing mood swings.
Luckily, HRT and anti-aging treatments in Soho, NY for women work wonders for mood swings by regulating hormone levels like estrogen. With normal hormone levels, women around the world are now learning that they don't have to settle for mood swings during menopause.
Staying fit and healthy is hard for anyone living in modern America. However, for women with hormone imbalances during perimenopause or menopause, weight gain is even more serious. Luckily, HRT treatments for women coupled with a physician-led diet can help keep weight in check. But which hormones need to be regulated?
Lowered sexual desire - three words most men and women hate to hear. Unfortunately, for many women in perimenopausal and menopausal states, it's just a reality of life. Thankfully, today, HRT and anti-aging treatments Soho, NY can help women maintain a normal, healthy sex drive. But what causes low libido in women, especially as they get older?
The hormones responsible for low libido in women are progesterone, estrogen, and testosterone.
Progesterone production decreases during perimenopause, causing low sex drive in women. Lower progesterone production can also cause chronic fatigue, weight gain, and other symptoms. On the other hand, lower estrogen levels during menopause lead to vaginal dryness and even vaginal atrophy or loss of muscle tension.
Lastly, testosterone plays a role in lowered libido. And while testosterone is often grouped as a male hormone, it contributes to important health and regulatory functionality in women. A woman's testosterone serves to heighten sexual responses and enhances orgasms. When the ovaries are unable to produce sufficient levels of testosterone, it often results in a lowered sex drive.
Often uncomfortable and even painful, vaginal dryness is a serious problem for sexually active women. However, like hair loss in males, vaginal dryness is very common - almost 50% of women suffer from it during menopause.
Getting older is just a part of life, but that doesn't mean you have to settle for the side effects. HRT and anti-aging treatments for women correct vaginal dryness by re-balancing estrogen, progesterone, and testosterone. When supplemented with diet and healthy living, your vagina's secretions are normalized, causing discomfort to recede.
Uterine fibroids - they're perhaps the least-known symptom of menopause and hormone imbalances in women. That's because these growths on the uterus are often symptom-free. Unfortunately, these growths can be cancerous, presenting a danger for women as they age.
Many women will have fibroids at some point. Because they're symptomless, they're usually found during routine doctor exams. Some women only get one or two, while others may have large clusters of fibroids. Because fibroids are usually caused by hormone imbalances, hysterectomies have been used as a solution, forcing women into early menopause.
Advances in HRT and anti-aging medicine for women give females a safer, non-surgical option without having to experience menopause early. At Global Life Rejuvenation, our expert physicians will implement a customized HRT program to stabilize your hormones and reduce the risk of cancerous fibroid growth.
Endometriosis symptoms are much like the effects of PMS, and include pelvic pain, fatigue, cramping, and bloating. While doctors aren't entirely sure what causes this painful, uncomfortable condition, most agree that hormones - particularly xenoestrogens - play a factor.
Endometriosis symptoms are much like the effects of PMS and include pelvic pain, fatigue, cramping, and bloating. While doctors aren't entirely sure what causes this painful, uncomfortable condition, most agree that hormones - particularly xenoestrogens - play a factor.
Xenoestrogen is a hormone that is very similar to estrogen. Too much xenoestrogen is thought to stimulate endometrial tissue growth. HRT for women helps balance these hormones and, when used with a custom nutrition program, can provide relief for women across the U.S.
Hormone stability is imperative for a healthy sex drive and for a normal, stress-free life during menopause. HRT and anti-aging treatments for women balance the hormones that your body has altered due to perimenopause or menopause.
HRT for women is a revolutionary step in helping women live their best lives, even as they grow older. However, at Global Life Rejuvenation, we know that no two patients are the same. That's why we specialize in holistic treatments that utilize HRT, combined with healthy nutrition, supplements, and fitness plans that maximize hormone replacement treatments.
If you've been suffering through menopause, is HRT the answer? That's hard to say without an examination by a trusted physician, but one thing's for sure. When a woman balances her hormone levels, she has a much better shot at living a regular life with limited depression, weight gain, mood swings, and hot flashes.
Here are just a few additional benefits of HRT and anti-aging treatments for females:
Hormone imbalance causes a litany of issues. But with anti-aging treatments for women, females can better process calcium, keep their cholesterol levels safe, and maintain a healthy vagina. By replenishing the body's estrogen supply, HRT can relieve symptoms from menopause and protect against osteoporosis. But that's just the start.
Global Life Rejuvenation's patients report many more benefits of HRT and anti-aging medicine for women:
If you're ready to feel better, look better, and recapture the vitality of your youth, it's time to contact Global Life Rejuvenation. It all starts with an in-depth consultation, where we will determine if HRT and anti-aging treatments for women are right for you. After all, every patient's body and hormone levels are different. Since all our treatment options are personalized, we do not have a single threshold for treatment. Instead, we look at our patient's hormone levels and analyze them on a case-by-case basis.
At Global Life Rejuvenation, we help women rediscover their youth with HRT treatment for women. We like to think of ourselves as an anti-aging concierge service, guiding and connecting our patients to the most qualified HRT physicians available. With customized HRT treatment plan for women, our patients experience fewer menopausal symptoms, less perimenopause & menopause depression, and often enjoy a more youth-like appearance.
Growth hormone peptides are an innovative therapy that boosts the natural human growth hormone production in a person's body. These exciting treatment options help slow down the aging process and give you a chance at restoring your youth.
Sermorelin is a synthetic hormone peptide, like GHRH, which triggers the release of growth hormones. When used under the care of a qualified physician, Sermorelin can help you lose weight, increase your energy levels, and help you feel much younger.
Human growth hormone (HGH) therapy has been used for years to treat hormone deficiencies. Unlike HGH, which directly replaces declining human growth hormone levels, Sermorelin addresses the underlying cause of decreased HGH, stimulating the pituitary gland naturally. This approach keeps the mechanisms of growth hormone production active.
Ipamorelin helps to release growth hormones in a person's body by mimicking a peptide called ghrelin. Ghrelin is one of three hormones which work together to regulate the growth hormone levels released by the pituitary gland. Because Ipamorelin stimulates the body to produce growth hormone, your body won't stop its natural growth hormone production, which occurs with synthetic HGH.
Ipamorelin causes growth hormone secretion that resembles natural release patterns rather than being constantly elevated from HGH. Because ipamorelin stimulates the natural production of growth hormone, our patients can use this treatment long-term with fewer health risks.
One of the biggest benefits of Ipamorelin is that it provides significant short and long-term benefits in age management therapies. Ipamorelin can boost a patient's overall health, wellbeing, and outlook on life.
When there is an increased concentration of growth hormone by the pituitary gland, there are positive benefits to the body. Some benefits include:
Whether you are considering our HRT and anti-aging treatments for women in Soho, NY, we are here to help. The first step to reclaiming your life begins by contacting Global Life Rejuvenation. Our friendly, knowledgeable HRT experts can help answer your questions and walk you through our procedures. From there, we'll figure out which treatments are right for you. Before you know it, you'll be well on your way to looking and feeling better than you have in years!
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November 8, 2023
New York City sneakerheads, rejoice! A new shopping destination is coming to town, courtesy of APL (Athletic Propulsion Labs)—the cult sneaker brand who counts stars like the Kardashians as fans. On November 9th, the footwear label will open its first New York store in the trendy SoHo district, marking its second flagship location worldwide (the first being at The Grove in L.A., where the brand is headquartered).
Launched in 2009, APL founders Ryan and Adam Goldston revolutionized the sneaker market with their assortment of “luxury performance” footwear. They first burst onto the scene with their basketball sneaker, which featured a Load ’N Launch technology that makes wearers jump higher—a construction that got them noticed and even banned by the NBA. Since then, the brand has expanded into other categories such as lifestyle and running shoes, all of which are celebrity favorites (Sofia Richie is a fan, too).
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With their first New York store, the duo will offer their signature assortment of stylish athletic shoes—as well as bring an elevated retail experience to the Manhattan sneaker scene. “We really focused on creating something that you couldn’t find anywhere else,” says Adam. To do so, they created a curated flagship location that displays their product in an artful and interactive way. “People refer to New York as the city that never sleeps, so we want to create this dream state [in the store],” says Ryan. “We wanted the space to feel surreal.”
The almost 4,000-square-foot retail space, for one, is shaped like an amphitheater, with curved walls and basketball stadium-style seating (a nice nod to the brand’s athletic roots). “We started with basketball and performance, so that was a really important touch to us when we were designing the space,” says Ryan. In the back of the store, meanwhile, are five special “vanity rooms” that are lined with different stones such as onyx; They’re perfect for outfit selfies and Instagram photo ops. “Each [room] represents the five boroughs of New York,” says Ryan, while Adam adds, “When you’re [trying on] shoes, you want to see how it all comes together—we wanted to have a full immersive moment.”
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In the store, shoppers can peruse APL’s full collection of men’s, women’s, and kids shoes. “There will be a beautiful balance between our core products, and then seasonal collections that inject color, fun, and patterns into [the mix],” says Ryan. The store will also carry exclusive silhouettes or colorways. For the duo, having these exclusive in-store elements was important. “For us, there’s no substitution for the tangibility of what you can do in person,” says Adam, while Ryan adds, “It creates a connection that's special and deep with the consumer.”
Opening a New York flagship is no small feat for any brand, but for the twin brothers, opening the doors of their SoHo storefront this week is a particularly surreal milestone achievement. “When Ryan and I started APL, our dream was to see one person that we didn’t know wearing APLs,” says Adam. “Now, we see people every day across the world wearing them. It’s the best feeling.” They have even more stores on the horizon, too—hinting at a possible international flagship next. “We definitely want to open up more stores,” says Adam. “But we’ve never been about volume. We've always been about quality—not quantity.”
The insider’s guide to what to shop and how to wear it.
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NEW YORK - Soho House New York is a place for members to relax, eat, drink and meet.With a global chain of hotels and private member clubs that welcome those with a "creative soul" they are now pulling back the curtain on what "members only" life is like.Cowshed Spa at Soho House in Meatpacking is opening their doors to the public.You don’t have to be a member to enjoy the luxurious amenities, facials and massages anymore. The spa is a quiet retreat from city life and the buzz o...
NEW YORK - Soho House New York is a place for members to relax, eat, drink and meet.
With a global chain of hotels and private member clubs that welcome those with a "creative soul" they are now pulling back the curtain on what "members only" life is like.
Cowshed Spa at Soho House in Meatpacking is opening their doors to the public.
You don’t have to be a member to enjoy the luxurious amenities, facials and massages anymore. The spa is a quiet retreat from city life and the buzz of soho house.
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"We call ourselves the calm within the storm of Soho house, literally we are tucked away on the 3rd floor on a calm oasis while there’s a DJ going on in the roof an parties on every floor, and you get to step away from that and enjoy the calm reset," says spa manager Hannah Lennon.
With multiple treatments to pick from one thing remains the same and that is the standard of ingredients in their Cowshed products which are all made from the finest plant extracts and pure essential oils.
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With eight different scents to choose from, you can create a bespoke experience based on your mood.
One of their world-class massage therapist, King Au-Yeung, is a regular Massage therapist at the US Open, providing muscle and tension relief for the highest ranked tennis pros.
He mentions that New Yorkers aren’t too different from athletes in that there is constant stress on your body from just living and dealing with city life.
Anyone can book a treatment at Cowshed.com/spa.
Soho members get 20% off all treatments. If you don’t want to pay for a full membership, their lower tiered friends membership allows you to book hotel rooms at all global Soho Houses and a 15% discount on spa services you can do so at a much cheaper price.
Photo by Gabriele HoltermannRock legend John Mellencamp shows in his exhibit of new portraits at DTR Modern in Soho that he “ain’t even done with the night.”The exhibit, which opened on Nov. 7 at the gallery located at 428 West Broadway, showcase...
Photo by Gabriele Holtermann
Rock legend John Mellencamp shows in his exhibit of new portraits at DTR Modern in Soho that he “ain’t even done with the night.”
The exhibit, which opened on Nov. 7 at the gallery located at 428 West Broadway, showcases a collection of 13 pieces by Mellencamp, who began painting portraits seriously in the 1980s. His work is influenced by German expressionist painters Otto Dix and Max Beckmann.
Avalon Ashley Bellos, gallery director at DTR Modern, said the gallery was excited and honored to host Mellencamp’s “artistic adventure.” Bellos shared that gallery owner Ted Vassilev was instrumental in bringing Mellencamp’s art to DTR Moderne, and the exhibit was highly anticipated.
“We’ve already sold one or two of the work prior to the show, just showing how beautiful his works are, and we’re excited to show that,” Bellos said. “Some of these works are archived from his early days of creating, and then some of them are quite recent.”
Vassilev said Mellencamp’s portraits were nothing short of “incredible.”
“When I first went to see him in his studio in Indiana, we started talking about how we can make things happen,” Vassilev said. “And it took us 12 years, but I’m very happy with the final outcome.”
The selections of portraits on display are strongly influenced by German expressionism. Vassilev said he admires Mellencamp’s art because of the roughness one typically finds in street art.
“In a way, it’s very postmodern in the sense that you can read into the portrait, and you can see that this is almost like a novel,” Vassilev said. “You look in the portrait, and you can see who the person is, and you start reading into the person’s life. What happened before, where the person is right now, and where they’re going to. It’s almost like you are reading a novel. And that’s is a narrative.”
Art critic and curator Eleanor Heartney was impressed with Mellencamp’s portraits, describing his art as expressive and deeply felt.
“I tend to see these things through the lens of art history,” Heartney said. “I see sort of German expressionism. I see Max Beckmann, but also with all the text, I see Basquiat. I see a lot of interesting art historical connotations here. I also see a little bit of Alice Neil. [Mellencamp’s] work comes out of this very kind of emotional side of art history, I would say. It’s not conceptual. It’s deeply felt.”
Heartney said seeing a musician venture into a different art genre didn’t surprise her.
“Obviously, there was still something there from their childhood, from their early training, that they felt they needed to express in this other medium,” Heartney said. “And it’s very different, you know, visual and music are very, very different. But I think maybe the emotional core is the same.”
The Big Apple knows a thing or two about diner culture, and Revelie Luncheonette in NYC’s fashion-forward Soho neighborhood is adding to the list of must-visit diners in the city.In an unassuming Prince Street storefront, this retro eatery and bar reimagines classic diners with French-American cuisine. Helmed by the team behind downtown Manhattan’s 47-year-old Raoul...
The Big Apple knows a thing or two about diner culture, and Revelie Luncheonette in NYC’s fashion-forward Soho neighborhood is adding to the list of must-visit diners in the city.
In an unassuming Prince Street storefront, this retro eatery and bar reimagines classic diners with French-American cuisine. Helmed by the team behind downtown Manhattan’s 47-year-old Raoul’s, it exudes the same energy in a casual yet elevated setting.
Inside the 1920s-inspired luncheonette, Art Deco-influenced design constructs the intimate space: retro vinyl banquettes, original mosaic-tile floors, and textured tin accents set the scene. A classic bar front swathed in dark wood and a shiny pearl-white countertop is reminiscent of teenagers slipping into the diner for a late-night soda pop or cherry-on-top milkshake.
To match the laidback ambiance, acclaimed Raoul’s Chef David Honeysett whips up casual American dishes infused with French techniques: think boiling French Onion Soup with croutons and Comte and Chicken Cordon Bleu with ham and gruyere. We highly recommend ordering the Green Chile Cheeseburger Spring Rolls as an appetizer. The Iceberg Wedge with Roquefort and bacon or the Baby Kale Caesar with pecorino cheese pair nicely with their soup of the day, too.
For heartier plates, there’s a selection of burgers and sandwiches, such as a Classic Burger served with shredded lettuce, tomato, red onion, American cheese, and mayonnaise, and a Patty Melt comprised of rye sourdough and caramelized onions. The Lobster Roll served with house-made potato chips caught our utmost attention. And if you’re in the mood to have breakfast for dinner, an Omelette All Day comprises French ham, Comté cheese, and a green side salad. We didn’t forget their lineup of homemade crinkle-cut fries and haystack zucchini, either.
Since the restaurant is a modern rendition of America’s nostalgic soda fountains, there’s an assemblage of specialty sodas, including Cherry Cola, Vanilla Coke, and Root Beer, all of which can seamlessly turn into mouthwatering ice cream floats. Its traditional diner roots shine through with its slurp-worthy cherry-topped milkshakes and ice cream sundaes made with chocolate, strawberry, vanilla, and pistachio scoops. True sweet-tooth diners will indulge in the warm, homemade Apple Strudel.
Karim Raoul and Jillian Fracassi, a husband-and-wife team who are the second-generation owners of both Revelie Luncheonette and Raoul’s, named Revelie after their daughters, Reve and Amelie, embodying the essence of family-driven, heartfelt New York City diner culture serving exceptional classic cuisine.
Location: Soho, New York City
Address: 179 Prince Street, New York, N.Y. 10012
Cuisine: French-American
Price Point: $$
Takes Reservations: Walk-ins only
The vibe: A modern take on the traditional American diner in NYC’s buzzy Soho neighborhood.
Our favorite thing on the menu: We loved the French Onion Soup, but the Green Chile Cheeseburger Spring Rolls blew everything out of the water.
The attire: Casual
Breakfast, Lunch, or Dinner: Open seven days a week from 11 a.m. to 11 p.m. for breakfast, brunch, lunch, and dinner.
Embracing sustainability, style, and comfort has become the mantra of today's discerning shoppers. Vivaia, a direct-to-consumer brand at the forefront of this movement, has garnered acclaim for embodying these values in its footwear. Today, Friday, October 6th, the brand is launching its first US physical retail pop-up in New York City's iconic SoHo at 89 Crosby St and will be open until Sunday, October 22nd."Our decision to open an experiential pop-up store was driven by our desire for a more intimate conne...
Embracing sustainability, style, and comfort has become the mantra of today's discerning shoppers. Vivaia, a direct-to-consumer brand at the forefront of this movement, has garnered acclaim for embodying these values in its footwear. Today, Friday, October 6th, the brand is launching its first US physical retail pop-up in New York City's iconic SoHo at 89 Crosby St and will be open until Sunday, October 22nd.
"Our decision to open an experiential pop-up store was driven by our desire for a more intimate connection with our customers. After three years of digital engagement and valuable insights from our Japan pop-up, we're eager to meet our customers face-to-face and let them experience our shoes firsthand," shared Jeff Chan, cofounder of Vivaia.
The brand's sales are exclusively online – no wholesale or other retail locations. However, the company anticipates a threefold growth year-over-year this year. It's growing significantly, some of which can be attributed to the mass celebrity support, with women like Katie Holmes and Selena Gomez wearing its shoes.
The NYC store space is about 2,000 square feet and features over 100 styles showcased on floor-to-ceiling custom-made displays. Shoppers are greeted by a V-shaped window display of Vivaia shoes as they enter the store. NYC-exclusive styles are available to shoppers, canvas storage bags for those who purchase more than two pairs of shoes, and photo ops with a one-of-a-kind NYC and Vivaia skyline photo wall. The store was designed with Vivaia by Qwarch Studio and is just the beginning of the brand's entrance into the US retail market.
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"We collaborated with VIVAIA to craft the interior design to convey a sense of subtle warmth and tactile pleasure, aligning with the unique sensation of wearing our shoes, stated Quin Wu, founder of Qwarch Studio, adding that "notably, we've incorporated recycled fabric and wood from previous projects into our display system, echoing Vivaia's ethos of repurposing materials into something both functional and beautiful. Despite the ephemeral nature of a pop-up store, our aim is to offer a lasting brand experience, leaving a memorable impression on anyone who steps inside."
The design intentionally aligns with brand values while creating a memorable and unique shopper experience.
Vivaia is one of many international brands that have opened stores in the US market over the last year. For instance, Astrid & Miyu launched its first store in NYC last year and recently opened its second location in the city on Bleecker St. in the West Village. Another example is Sunspel, a luxury British heritage brand, which opened its second US store earlier this year in Manhattan's Upper East Side.
New York City does appear to be the first stop for many of these international brands, likely driven by its large population, diverse culture, and tourist draw. Similarly, Los Angeles tends to be the next stop. Vivaia has plans for a pop-up in LA and other wholesale collaborations in various cities across the US.
For a company just starting to build its name in the US market, physical retail is an excellent opportunity to reach shoppers transactionally and for brand awareness. A 2019 survey by ICSC found that opening a new store in a market leads to a 37% average increase in web traffic. More specifically, 80% of the store openings studied resulted in some gain to the retailer's web traffic. Therefore, a store can bring in new revenue and boost brand awareness in a new market.
Looking ahead, Vivaia envisions an expansive journey in the US retail landscape. "Stores, both pop-up and permanent ones, play a crucial role in our long-term growth strategy. They provide an invaluable platform for face-to-face communication with our customers, which is not just about selling shoes but learning directly from our customers about their needs, preferences, and feedback," said Chan. The stores can increase brand awareness and act as a valued platform for customer interaction.
With this ethos, Vivaia is ready to open more pop-up stores across the US and potentially establish permanent retail spaces over the next few years. As Chan aptly puts it, "The goal is to be where our customers are, to better serve them, and to continue to learn from them."
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Correction, October 6th, 2023: A previous version of this article stated Vivaia was based in the UK. They have an office in the country, but their HQ is in China.
